Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Monetize More

MARCH 14, 2023

Now let’s get into selecting mobile ad networks (the right way) Research Ad Networks : Do your research and select ad networks that are relevant to your niche and target audience. Consider factors such as network size, ad formats, targeting options, and revenue share.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing 78

A/B Testing Header Bidding Ad Server Impressions 78

Brid.tv

DECEMBER 29, 2023

Of course, bear in mind that audience targeting is a trial-and-error process, so expect a lot of A/B testing and many missed marks before getting it right. Conversion rate tracking , audience insights, and A/B testing are just some of the tools your video analytics need to have.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

Monetize More

FEBRUARY 8, 2023

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Automatad Inc.

FEBRUARY 1, 2024

On the contrary, synchronous loading loads the ad and the page elements at the same time. With asynchronous loading, you can increase the traffic to your website and ad viewability by quickly loading the ad and page elements. The ad network or ad server you use might offer this feature.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

MAY 8, 2024

DCO tailors the ad experience based on current behavior, making it highly relevant and engaging. Faster ad performance: DCO automates the optimization process, saving you time and resources. No more endless A/B testing or manual ad tweaking. Be a thought leader in the DCO space!

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

Digital Turbine

DECEMBER 14, 2022

While Mintegral is a global mobile ad platform, it has an in-depth understanding of APAC’s local markets and is designed to help publishers overcome cross-regional challenges and connect audiences through programmatic auctions. What’s the bottom line for app developers looking to grow globally?

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Monetize More

APRIL 25, 2023

This is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. The snippet has been tested time and time again on many publishers, meaning it’s reliable and works well.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

Monetize More

MAY 9, 2023

In today’s article, we’re going to talk about various strategies to optimize your ads for maximum returns and protect your website from invalid activity. Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. Let’s dive right in and get started!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

JULY 13, 2022

It’s tools also cover A/B testing, in-app bidding, marketing, and analytics. Unity already runs its own monetisation tools via its Unity Ads unit, but believes the addition of ironSource will strengthen this part of its offering significantly.

A/B Testing 59

A/B Testing Ad Tech Ad network Advertising 59

Monetize More

JUNE 29, 2023

Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization. Additionally, working with reputable ad networks implementing stringent anti-fraud measures can help minimize the risk of invalid traffic.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

InMobi

MAY 16, 2017

A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing. It’s time to think beyond Facebook and Google. The quality and scale of users from Facebook and Google are strong, but extremely expensive.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. Use the Right Ad Formats AdSense doesn’t just offer display ads.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

InMobi

AUGUST 7, 2019

So do you have somebody who is recording Whiteboard Wednesdays with an ad network partner? Are you finding the best networks? Are you A/B testing? Are you A/B testing different waterfalls potentially? Maybe you've got a new ad product and you want to A/B test against retention.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM helps publishers evaluate their monetization efforts’ performance in a standardized way, regardless of the channel, ad type, or pricing model used. Publishers can increase their eCPM by creating high-quality and engaging content, targeted advertising, and using high-paying ad networks.

CPM 52

CPM Ad Inventory Impressions CPL 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. Cons: May put off users who don’t want to see ads Needs an existing user base to be profitable Requires some technical know-how. Cons: Requires more A/B testing More technically demanding.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Lemonads

SEPTEMBER 25, 2020

If they do, then all they have to do is click yes, they’re instantly registered by the push ads network without further information. Networks collect their users from publishers who own websites. If you’d like to know how it works we’ve got you covered with an article all about push ad networks for you to read.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. What differentiates the DCO tool from other types of advertising tech is the usage of data and the creation of dynamic ads in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

FEBRUARY 9, 2023

Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked. These ad spaces can be bought and sold through ad networks or direct negotiations between advertisers and publishers. It can also significantly impact performance and engagement.

Banner 52

Banner Viewability Ad Space Real Estate 52

RevX

NOVEMBER 7, 2022

Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats. What is an Affiliate Network or a No-SDK Ad Network? Perform A/B testing and incrementality tests.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

AdvertiseMint

OCTOBER 21, 2023

Unique strategies, like leveraging Google Universal App Campaigns or creating tailored ad networks, ensure that users are more likely to install your app over others. A/B testing and continuous optimization: To craft an effective user acquisition plan, companies must constantly test and refine their strategies.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Lemonads

SEPTEMBER 7, 2020

Traffic can be purchased on Ad networks , DSP’s, and many other specialized platforms ( Social media , Push, Display, etc.). And you get the offers usually on Affiliate Networks. You will need to A/B test them and check why this banner works and not the other one or where to place the Call-to-action.

Affiliates 52

Affiliates A/B Testing ROI Banner 52

Lemonads

SEPTEMBER 3, 2020

A/B Testing A/B testing is a must! A/B Testing: Test! For every blog post or ad you publish, you will have a full set of data information, especially which headlines work more than others and for which audience or lookalike audiences too.

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

MobileAds

JANUARY 19, 2021

It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables your video ads to appear correctly on video players, across different publishers and ad networks.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

InMobi

APRIL 23, 2019

On the commercial side there is consolidation of ad networks and increasing server costs. Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. Absolutely.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

SEPTEMBER 21, 2021

Rather than setting up complex A/B testing campaigns, you can learn from others in your industry and focus your attention on areas that help improve efficiency as well as profitability across the board. Additionally, users can filter results based on the duration of the campaign, ad network, or a combination of all of the variables.

Affiliates 52

Affiliates Marketing A/B Testing Ad network 52

Lemonads

DECEMBER 2, 2020

Nativo Advertising platform has a pretty user-friendly interface allowing you to control your campaigns with your network overview and create campaigns, A/B tests for images and headlines, optimize campaigns, and monitor your results! Let’s take a look at their platform for advertisers ! Let’s check them out!

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Lemonads

JULY 17, 2021

On which Networks can I calculate my ROAS When you advertise using Google Ads, Facebook ads , Linkedin Ads, Instagram ads , Bing, Taboola and all the major ad networks , you have access to a very complete console to monitor your KPIs live.

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Martech

DECEMBER 12, 2022

When allocating money, always set aside a sum for A/B testing, as it can help you greatly improve your campaign’s performance. Run A/B tests even when your campaign performs well. Luckily, you have a very powerful tool at your disposal—A/B testing. The same goes for increases.

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A/B Testing Conversion Audience ROI 100

Brid.tv

NOVEMBER 29, 2022

Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. For example, if you’re planning to serve video ads , you will have to either join a video ad network or sign up for an online video platform that will take care of the process for you.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Lemonads

DECEMBER 17, 2020

The line between the editorial and paid content begins to blur, as the audience appears to be receptive to native ads, and the overall reaction to them is quite positive. The native ad format is widely offered by many ad networks and social media platforms. Native ads are flexible and take on a variety of shapes: Header.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52

Lemonads

MAY 24, 2021

Attributes mobile installs to the responsible touchpoint Ideal for medium and large companies (revenue of $1+ million per year) Suitable for the gaming, retail, and other B2C industries Additional Information Can integrate with some of the most popular ad networks in real-time Allows for innovative postbacks, accurate fingerprinting, and innovative (..)

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Monetize More

DECEMBER 29, 2022

A/B test: Google Ad Manager tags can fire a callback event when an impression becomes viewable allowing you to test different layouts and ad placements. Placement: Move the player placement to the top of your page or app so that it’s front and center.

Viewability 52

Viewability Video Ads Audience A/B Testing 52