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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

They’re mighty tools for improving conversion rates! Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. A shoe store added phrases like “Free Shipping” and “24/7 Customer Service” to their ads.

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How to Analyze Facebook Ads Performance

AdvertiseMint

Look for the “Ads Manager” tab on your Facebook business page or visit business.facebook.com. This quick overview sets the stage for a deeper dive into the performance of your ads. Click the specific campaigns to go into the ad sets and individual ads. Ensure your A/B test is fair and square.

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The 5 Best Marketing Attribution Platforms in 2021 (+ How to Choose the Best Attribution Platform)

Lemonads

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Use UTM parameters to track conversions from remarketing clicks.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! First, research competitors and analyze the market landscape.

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Average Revenue Per Visitor: The money making KPI

Monetize More

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Determining this will help you optimize your marketing and advertising efforts in the future. Or maybe they’re email marketing campaigns?

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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

These metrics give an immediate overview of the ad account’s overall performance + your conversion-optimized campaign’s results. In all likelihood, you are running Facebook ad campaigns to collect results that can be measured by a conversion: either a new lead, 1st-time customer, app install, website purchase, etc.

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