Single Grain

AUGUST 1, 2025

CAGR through 2030. By adopting XPON’s all-in-one AI marketing suite for advanced audience segmentation and real-time campaign optimization, they achieved a 27% rise in annual customer registrations, a 21% drop in cost per acquisition, and a 21% boost in overall conversion rate. CAGR projected for 2025–2030.

Marketing

Single Grain

JULY 29, 2025

conversion rate —more than double the 1.5% Benefit Category Key Impact Business Application Priority Level Conversion Rate Improvement 3.8% Benefit Category Key Impact Business Application Priority Level Conversion Rate Improvement 3.8% conversion rate , significantly outperforming the 1.5%

Geo targeting

Single Grain

JULY 25, 2025

compound annual growth rate through 2030 , the demand for strategic journey mapping expertise has never been higher. Drift – Best for Conversational Journey Mapping Drift’s conversational marketing platform includes ABM journey mapping focused on real-time engagement and chat-based interactions with target accounts.

SEO

VideoWeek

JUNE 15, 2025

.” He says agencies currently use streamr as a way to generate leads by generating preview TV ads for prospects, alongside campaign recommendations, in order to start conversations with new-to-TV brands. “Then they can actually upsell them once they have the conversation started.

Agency

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. In hindsight, it opened the conversation around independence.

Education

VideoWeek

JUNE 24, 2025

The products included a “listening tool” called Reddit Insights, which identifies trends on the platform to inform marketers when planning campaigns, and Conversation Summary Add-ons, allowing brands to show “positive” user comments under their ads.

Agency

Single Grain

MAY 7, 2025

Solution: They refined ESG priorities under their Growth Action Plan 2030, embedding tangible sustainability metrics in digital storytelling across product lines and enhancing data reporting systems for real-time tracking. Solution: Develop a balanced scorecard of marketing metrics (engagement, sentiment, conversion) and ESG impact metrics.

Marketing

VideoWeek

JUNE 13, 2025

Adverity Adds AI Interface to Access Data Insights From Natural Language Queries Adverity, a marketing intelligence data company, has rolled out an AI interface called Data Conversations , designed to convert data into insights at speed. Data Conversations breaks the mould. The revision, down from a prediction of 7.7

Media

Single Grain

JULY 31, 2025

billion by 2030. Their unique positioning combines deep SEO expertise with integrated conversion optimization, paid advertising, and creative services, delivering holistic growth solutions that extend far beyond traditional SEO boundaries. Integrated conversion rate optimization and user experience design.

SEO

Martech

MAY 27, 2025

If you want not just sign-ups but attendees who stay, trim it to 2030 minutes. Conversational points like this are another good way to break up the feeling of being talked at, which can come with slide deck presentation-style webinars. 4 ways to modernize your webinar strategy 1. Get to the point fast. Skip the 10-minute intros.

SEO

Adweek

JUNE 26, 2025

“Rather than the tangible, long-term conversation around what does it really look like to re-skill and up-skill talent for a modern workforce.” British Telecom Action: British Telecom plans to cut 55,000 jobs by 2030, roughly 40% of its 130,000-person workforce.

Media

Martech Series

FEBRUARY 14, 2023

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare

Martech Series

NOVEMBER 16, 2022

Metaverse B2B Conference & Expo attracted key stakeholders in an industry that’s expected to grow to $5 trillion by 2030. Over 400 live conversations took place between attendees, with more than 1,700 views across all programming tracks. The conference covered 32 subjects on the topic of the metaverse in one day.

Finance

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies

Martech Series

JANUARY 10, 2023

Zoovu’s Discovery Platform combines a semantic data solution that organizes, structures and enriches businesses’ incomplete and disparate product data, and leading-edge AI engagement experiences including conversation assistants, configuration and search.

MarTech

Martech

DECEMBER 22, 2023

through 2030. I have heard too many conversations where clients’ “little voices” told them jumping into a complex technical deployment was not the right thing to do at that moment, but they did it anyway. The CDP market is expected to increase at a compound annual growth rate of 17.9% Here are three paramount points to consider.

MarTech

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. Some of the tools that are currently being used for customer engagements are Drift and Conversica, for AI assistance for authentic conversions. Marketers use a dedicated budget for advertising purposes without knowing the exact conversion result that has worked for them. Voice & Visual Search.

Machine Learning

Martech Series

JANUARY 19, 2023

A new report from consulting firm McKinsey Global Institute shows that by 2030, 30% of all jobs, including professional services such as law and medicine (and yes, even data science) will be replaced by automation. According to McKinsey, companies need to adapt to a future where people don’t have to do what machines can do better.

Conversion

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Marketing

Martech

DECEMBER 4, 2023

Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases. If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates.

Marketing

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Marketing

Martech Series

DECEMBER 28, 2022

billion by 2030, growing at promising 18.2% This leads to increased conversions and a wonderful user experience. However, it is not possible to completely eradicate the existing login system due to its expensive nature, which brings the need for passwordless authentication to the fore.

MarTech

Martech Series

FEBRUARY 24, 2023

The surging digital shelf market is expected to grow at a compound annual growth rate (CAGR) of 18%+ between 2022 and 2030. Add conversion-driving PDP content below the fold or in the image gallery. Recognizing consumers’ desires for more flexibility when they shop, retailers have increased their investment in this strategy.

SEO

Martech Series

OCTOBER 13, 2022

Moreover, Microsoft intends to source 100% of its energy supply from zero-carbon resources on grids where the company operates by 2030. Marketing Technology News: How Brands Can Drive Personalization at Scale Using Conversational AI.

MarTech

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. trillion by 2030. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Machine Learning

Martech

OCTOBER 25, 2022

What’s more, CEOs and CIOs believe one-fifth of their total revenue could come from machine customers by 2030. By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. Machine customers are proliferating.

Education

Ad Monsters

JULY 25, 2024

In a conversation with AdMonsters, he discussed the importance of moving from sustainability policies to actionable results and how advertising can influence consumers to make informed choices toward sustainable brands and practices. Emma Horton , our Director of Sustainability, and I were able to elevate the conversation.

Advertising

Basis

APRIL 25, 2024

Contextual advertising spend is expected to double from 2023 to 2030, and as of late 2023, almost 94% of marketers were either already using the tactic or had plans to begin using it within the next 12 months. Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting.

Brand Lift

VideoWeek

SEPTEMBER 22, 2022

The largest of these initiatives is Ad Net Zero, launched by the Advertising Association (AA) in partnership with the IPA and ISBA, to reach net zero carbon emissions by 2030. The UK programme was rolled out globally at this year’s Cannes Lions. “The time to act is now.” ” Follow VideoWeek on Twitter and LinkedIn.

Ad Exchange

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. This allowed me to instantly recognize other attendees and colleagues and engage in conversation without wondering who I was chatting with. Where to start.

Marketing

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Marketing

Ad Monsters

OCTOBER 17, 2024

At the recent CIMM Summit , sessions provided a look at the industry today with a roadmap for what lies ahead as data quality, transparency, and interoperability dominate the conversation. Automating content delivery and optimizing audience engagement is seen as a major benefit. Ongoing Challenges: AI also introduces challenges.

Education

Digiday

JUNE 5, 2022

In this iteration of the “green conversation,” the focus seems to center around digital processes that consume excessive amounts of energy or lead to excessive emissions. To paraphrase from the movie Lord of the Rings: The Two Towers — looks like sustainability’s back on the menu, boys!

Media

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Manga apps naturally possess a higher user conversion rate than other app categories, lending themselves well to commercialization through advertising. How has the manga and content industry evolved over the years?

Banner

Digiday

APRIL 13, 2023

Diamond told Digiday that Version1 has already “had several productive conversations” with potential acquisition partners over the past few weeks, but declined to share specific details about the deals in the works. This interview has been lightly edited and condensed for clarity. This is not about 2023 or 2024.

Media

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

Marketing

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

Marketing