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The Outsider Candidates the Ad Industry Thinks Could Replace Mark Read

Adweek

While leading BT in 2018, he enacted a plan to cut 55,000 jobs by 2030 while trimming costs by $3.7 Jansen has not only the public company experience for the job, but also the willingness to be ruthless in the name of transforming a legacy business. billion by 2025. Sources say he might be eager to get back into the CEO seat.

Agency 240
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How Amazon, Duolingo, Shopify, and Others Say AI Will Reshape Staffing

Adweek

“Rather than the tangible, long-term conversation around what does it really look like to re-skill and up-skill talent for a modern workforce.” British Telecom Action: British Telecom plans to cut 55,000 jobs by 2030, roughly 40% of its 130,000-person workforce.

Media 218
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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts.

MarTech 116
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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Every second of friction costs conversions. Reduce form fields.

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Reaching Younger Audiences with In-Game Advertising

Basis

Gen Z is projected to hold $12 trillion in spending power by 2030, while Gen Alpha already drives $300 billion in spending power through parental influence. And according to the IAB , gaming is expected to become a core part of Gen Alphas daily life by 2030, much like social media is for Gen Z today.

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Week in Charts: Meta Reassures Agencies Over AI, Social Media Users Call for Content Moderation, and Reddit Shares Jump at AI Ad Tools Announcement

VideoWeek

The products included a “listening tool” called Reddit Insights, which identifies trends on the platform to inform marketers when planning campaigns, and Conversation Summary Add-ons, allowing brands to show “positive” user comments under their ads.

Agency 66
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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.