VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. Streaming TV ads are new for advertisers. Types of Ads That You Can Run on Hulu. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

JULY 14, 2023

Programs such as HSN, QVC, and various televised auction shows have always attracted an audience – and that’s because selling via live videos works. Unlike the traditional shopping experience, live video selling is more personable and engaging. This is why short-form video ads are here to stay – even after all these years.

Advertising 52

Advertising Video Ads Fashion Audience 52

AdvertiseMint

OCTOBER 30, 2023

This hands-on approach provides more control and transparency, enabling advertisers to make informed decisions with precision and extend their audience reach. As the digital ad world progresses, comprehending the benefits of self-serve DSPs is vital for those aiming to elevate their advertising efforts. billion by 2028.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Many users install ad blockers because it increases the page load speed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. billion by 2028. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

APRIL 6, 2023

FMCG brands who sell their products through Boots and Tesco can use the tool to enhance their VOD targeting by activating category shopper audiences on ITVX using their loyalty card data, and measuring precise sales uplift among those who’ve seen an ad. By one vote, the audience voted that AI is not a threat to agencies.

Retail 52

Retail Media Ad Tech Agency 52

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. While its share of overall ad spending may stay the same, fraud tactics are becoming more advanced. What Are the Effects of Ad Fraud?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

VideoWeek

DECEMBER 20, 2024

“As consumers flock to CTV and audiences become more fragmented, outcomes like search and website visits provide brands with powerful signals that they are reaching the right consumers and moving them closer to purchase.” million for failure to properly inform customers about the use of their personal data between 2018 and 2020.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

MARCH 7, 2025

” IAB UK Forecasts Rapid Growth for Video Amid “Demise of the Traditional Media Funnel” IAB UK forecasts video ad spend to grow at twice the rate of the overall UK digital ad market over the next five years, amid a rapidly changing ad market in which agency models and planning approaches will become much less channel-centric.

Media 52

Media Ad Tech Agency Non-Profit 52