MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. Drive more traffic, conversions, and revenue, and tie these metrics to your advertising efforts. The ultimate goal? What’s Your Plan for Performance TV?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech Series

NOVEMBER 23, 2022

Even more, nearly all game genres have seen a boost in revenue from in-game advertising over the last two years, and it’s predicted to increase further through 2027. billion in 2021, the Gaming Market is expected to reach a value of USD$339 billion by 2027, registering a CAGR of 8.94% over 2022-2027, according to a new report.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

JUNE 15, 2022

Then, there’s also data usage as a whole – while global mobile data usage will be increasing globally, it’s North America who is the region set to have the highest average mobile data usage per smartphone, with 52 gigabytes of data per month by 2027. Last year was a streaming summer, with 79% of Americans sticking with streaming TV.

Brand Awareness 96

Brand Awareness Retail Conversion Advertising 96

Smart-Hub

APRIL 29, 2024

Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI). The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 Cross-device targeting allows you to maintain a conversation with your audience whether they’re on a smartphone, tablet, laptop, or watching CTV. It’s an orchestrated approach that blankets all touchpoints, offering a seamless brand experience. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

illumin

OCTOBER 13, 2023

billion by 2027. With the rise of streaming music services and the integration of smart speakers into households, brands now have a wide variety of channels to deliver their messages to the audience. This unique blend of audio and visual stimulation makes audio ads a powerful tool for building brand awareness and driving recall.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Automatad Inc.

NOVEMBER 23, 2023

It stands at $600 billion and is forecasted to reach $900 billion in 2027. Since advertisers invest in ad spaces that let them reach specific target audiences and increase conversions, the ad budget is less. Share Tweet Share Ads have become integral to every business and the whole digital ecosystem.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40