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MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

Exchange Wire

MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. The post MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation appeared first on ExchangeWire.com. This launch follows the launch of MGID’s CTR Guard, [.]

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Google Ads to deprecate enhanced CPC for search and display ads

Martech

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Key dates: October: eCPC option removed for new campaigns.

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What Is Connected TV? How CTV Advertising Works (2025)

MNTN

Whether you’re launching your first campaign or looking to scale, here’s what you need to know to make Connected TV work harder for your brand in 2025. Cost per Acquisition (CPA) Similar to ROAS, this is another performance marketer metric. How CTV Advertising Works (2025) appeared first on MNTN. What Is Connected TV?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. Cost per Acquisition (CPA) : The total cost to drive a conversion. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN. What is OTT Advertising?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Cost per Acquisition (CPA) : Your campaign’s average expenditure for every successful acquisition, such as a sale or form signup.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Here are 7 ways to overcome ad fatigue in 2025. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). The post 7 Proven Ways to Overcome Ad Fatigue in 2025 appeared first on Single Grain. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Cost Per Acquisition (CPA) The cost to acquire a paying customer, factoring in all ad-related expenses. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN.