Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday
Ad Monsters
JANUARY 26, 2023
Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. It is a source of invalid traffic (IVT), which makes it a form of ad fraud. Don’t expect this malicious practice to die down anytime soon.
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