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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

JANUARY 26, 2023

Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. Malicious actors typically generate fake clicks by loading click URLs in hidden iframes inside ads as they render.

Cookies 98
Cookies CPL Ad Tech Affiliates 98
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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level. Now, remember that CPA campaigns usually have various moving parts.

Affiliates 52
Affiliates Marketing CPL CPM 52
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