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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns.

Cookies 80
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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address. Influencers then use the power of their reputation to promote advertiser goods and generate conversions through different channels.