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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. What did that teach us?

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Cookies CPL Ad Tech Affiliates 80
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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

Rather than charging advertisers for each conversion generated, affiliates earn commissions for every 1000 impressions they accumulate. CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. Now, remember that CPA campaigns usually have various moving parts.

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Affiliates Marketing CPL CPM 52
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