VideoWeek

JANUARY 8, 2024

The absence of standardised signals across all publishers and the complexities introduced by GDPR further complicate their ability to scale. billion for the year to December 2022 , according to TV trade body Think TV. King says there’s no room for complacency. We like to beat each other, we’d like to be quick.

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Ad Tech GDPR Cookies Agency 103

Basis

NOVEMBER 8, 2023

The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! However, the transition will be an incremental one, starting in Q1 2024 with about 1% of Chrome users, and progressing gradually from there. Have you heard the news? But why are third-party cookies going away?

Cookies 78

Cookies GDPR Audience Media 78

VideoWeek

MARCH 8, 2024

M6+ will launch ahead of Euro 2024, replacing the previous 6play service. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR. The business aims to double viewing of online programmes and triple their revenues by 2028.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

Digiday

SEPTEMBER 22, 2022

Peppered with criticisms from separate global government bodies over its use of public data, the ad industry’s digital vanguard is convening at Dmexco this week where transparency is being preached from the pulpit. And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.

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GDPR Cookies Conversion Audience 59

VideoWeek

JANUARY 5, 2024

The absence of standardised signals across all publishers and the complexities introduced by GDPR further complicate their ability to scale. billion for the year to December 2022 , according to TV trade body Think TV. King says there’s no room for complacency. We like to beat each other, we’d like to be quick.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

VideoWeek

SEPTEMBER 22, 2023

Top Stories Amazon Prime Video to Carry Ads Next Year Amazon will introduce ads on Amazon Prime Video from early 2024, the company announced this morning. Barb Upgrades API to Include BVOD, SVOD and Video-Sharing Services Barb, the UK’s TV measurement body, has upgraded its API to include BVOD, SVOD and video-sharing services.

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Media Agency Advertising Machine Learning 52

VideoWeek

OCTOBER 13, 2023

The tool will become generally available in Google Ads in early 2024. News Media Canada back’s Google’s Online News Law Concerns News Media Canada, a Canadian news industry body, lent its support to Google’s concerns surrounding a new law aiming to make large internet companies share advertising revenue with news publishers in the country.

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Retail Media Agency Ad Tech 97