Basis
JANUARY 22, 2023
Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial? Why, you ask?
Smart-Hub
APRIL 1, 2024
Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in.
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MNTN
SEPTEMBER 4, 2023
The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.
Clearcode
JANUARY 26, 2023
They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Currently, it’s expected that Google will shut off support for third-party cookies in Chrome in 2024. How Are Third-Party Cookies Created?
illumin
JANUARY 26, 2024
The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Are you ready to go cookieless? There may not be a need for dire panic just yet.
MNTN
AUGUST 23, 2023
If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.
Clearcode
JANUARY 22, 2023
If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2018: The EU’s GDPR goes into force on May 25, 2018. 2018: The EU’s GDPR goes into force on May 25, 2018.
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