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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Retargeting. Targeting and ad serving. It is widely used for personalized advertisements.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches. What Are Mobile IDs?

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