Marketing Dive

JUNE 4, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec.

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Marketing Dive

JUNE 5, 2025

Products built around the idea of MMM include Google’s Meridian, which launched in 2024. By Chris Kelly • July 23, 2024 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it? Open Intelligence uses AI to perform a similar function.

Media

Marketing Dive

JULY 14, 2025

All of those rivals notched consumer spending increases in 2024 , per Circana data, while KFC’s U.S. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. arm was down 4% to $4.34 billion for the year.

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Marketing Dive

JULY 2, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

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Marketing Dive

JULY 14, 2025

The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue. By Chris Kelly • Dec.

Retail

Marketing Dive

JUNE 12, 2025

10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment

Marketing Dive

JULY 7, 2025

By Chris Kelly • April 24, 2024 Latest in Brand Strategy Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams Can Lululemon make a federal case out of ‘dupe culture’?

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PubMatic

MAY 14, 2025

One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. CPM – not CPI – is the currency. Consumer spend on apps is still increasing.

Education

Marketing Dive

JUNE 5, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec.

Agency

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

Agency

Marketing Dive

JUNE 16, 2025

By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f.

Retail

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Food

Marketing Dive

JUNE 26, 2025

By Chris Kelly • July 23, 2024 Slaven Vlasic via Getty Images Deep Dive 5 years of media evolution provide few answers to brands’ chaotic 2025 Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.

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Marketing Dive

JULY 29, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams, Jessica Hammers, Sara Karlovitch and Chris Kelly • Dec.

Marketing

Marketing Dive

JULY 16, 2025

By Chris Kelly • July 23, 2024 Keep up with the story. Recommended Reading Subway enters Happy Gilmore’s headspace with digital experience By Peter Adams • Updated June 27, 2025 US Bank celebrates Black achievement with zines in The New York Times By Chris Kelly • Aug.

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Marketing Dive

JULY 21, 2025

By Chris Kelly • July 8, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

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Marketing Dive

JUNE 9, 2025

Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

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Marketing Dive

JULY 21, 2025

Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We

Agency

Marketing Dive

JULY 18, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.

Education

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

Advertising

Marketing Dive

JULY 10, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

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Marketing Dive

JULY 24, 2025

VideoAmp was forecast to guarantee $3 billion in currency by the end of 2024, representing more than 880% year-over-year growth. By Peter Adams and Jessica Hammers • July 10, 2024 Latest in Agencies VideoAmp builds momentum with Warner Bros. The company this month appointed Peter Liguori as chief executive officer.

Ad Tech

Marketing Dive

JULY 1, 2025

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.

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Marketing Dive

JUNE 5, 2025

By Chris Kelly • July 23, 2024 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it? By Chris Kelly • July 23, 2024 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it?

Advertising

Marketing Dive

JUNE 9, 2025

By Chris Kelly • April 23, 2025 Courtesy of Ocean Spray Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.

Agency

Marketing Dive

JULY 28, 2025

10, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Chris Kelly • Feb. By Peter Adams and Chris Kelly • Feb.

Ad Tech

Marketing Dive

JUNE 12, 2025

The brand aired its first national Super Bowl ad in 2024 and later that year teamed with Jameela Jamil for a “Peculiar Behavior” campaign that casts the British activist and actress as a binocular-touting anthropologist who analyzes the behavior of E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. Recommended Reading How E.l.f.

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Marketing Dive

JUNE 16, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

Retail

Marketing Dive

JUNE 30, 2025

In 2024, the average cost of a wedding was $33,000. off a billionaire’s tag.” In late 2024, JCPenney named Marisa Thalberg as consulting CMO , bringing in an executive who built a reputation for helping legacy brands like Taco Bell and Lowe’s refresh their marketing, amid efforts to turn the brand around in the face of revenue declines.

Retail

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

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Marketing Dive

JUNE 26, 2025

By Chris Kelly • July 23, 2024 Slaven Vlasic via Getty Images Deep Dive 5 years of media evolution provide few answers to brands’ chaotic 2025 Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.

Electronics

Marketing Dive

JULY 7, 2025

By Chris Kelly • April 24, 2024 Latest in Agencies Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities By Aaron Baar Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams DoubleVerify, IAS develop attention measurement solutions for Snap By Aaron Baar Will AI ‘completely rewire’ loyalty programs?

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Marketing Dive

JULY 28, 2025

By Chris Kelly • July 23, 2024 Courtesy of Ocean Spray Deep Dive Why marketers keep refreshing brands instead of betting on splashy ads The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.

Marketing

Marketing Dive

JULY 9, 2025

By Chris Kelly • July 10, 2024 Courtesy of Nike Deep Dive Just did it: Women-focused Super Bowl LIX ads score as other marketers falter Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing. By Peter Adams and Chris Kelly • Feb.

Advertising

Marketing Dive

JUNE 25, 2025

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.

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Marketing Dive

JULY 28, 2025

locations in 2016, in December 2024, kicking off months of hype from fans and the brand. Among KFC’s major competitors is Wingstop, which saw 41% growth in consumer spend in 2024 — the largest gain among the top 50 restaurant chains — according to Circana data. The chain’s U.S. But McDonald’s wasn’t alone.

Food

Marketing Dive

JULY 8, 2025

Google launched Meridian in March 2024 as a way to provide marketers with the foundation for comprehensive, privacy-durable measurement capabilities. Like other MMMs, Meridian helps marketers measure channels including television, radio and out-of-home advertising, giving them a holistic view of how channels affect the entire customer funnel.

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