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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

CPM
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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

CPM
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Political ad spending shifts regional CTV costs for brands

Martech

This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season. In non-swing states, CPMs decreased 2.5% over last year.

CPM
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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM.

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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. The report also heavily explored CTV’s place in the digital video ecosystem, especially as the channel comes to rival social video as a “must buy” for marketers. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.

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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? By Chris Kelly • Dec. By Chris Kelly • Dec.

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How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.