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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

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Privacy is the new currency in digital marketing

Martech

As third-party cookies usage fades into digital marketing history, marketers face more than a technical shake-up. That’s how the cookie crumbles The warning signs have been flashing for years. Safari and Firefox moved early to block third-party cookies, pushing privacy into the spotlight. necessary vs. marketing cookies).

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

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A Brief Timeline of Signal Loss

VideoWeek

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. Gartner projects that by 2024, 60% of the data used in AI will be synthetic.

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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

In 2024, global retail media ad spending reached $154.8 The decline of third-party cookies means brands are looking for new data-rich advertising solutions. Laws such as GDPR in Europe and CCPA in the U.S. billion, with projections indicating a 14.8% increase in 2025, bringing the total to approximately $177.7

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Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints

VideoWeek

Online privacy activist group noyb (none of your business), founded by well known campaigner Max Schrems, has filed 226 fresh complaints against websites which it claims are using “deceptive cookie banners”, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR).