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Why we care about data management platforms

Martech

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.

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Cookieless Advertising for Retail and E-commerce Marketers

Basis

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

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Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

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Understanding Google’s Third-Party Cookies Phase-Out Extension

Single Grain

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This data is crucial for targeted advertising and understanding consumer preferences.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.

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The Evolution of Google’s Privacy Sandbox

Clearcode

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. Will Google’s Privacy Sandbox Ever Go Live?

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