Marketing Dive

JULY 10, 2025

10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? By Chris Kelly • Dec. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Machine Learning

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Retail

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

Food

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Cookies

Marketing Dive

JUNE 4, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.

Pop-Up

Marketing Dive

JULY 16, 2025

7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story. 7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies

Marketing Dive

JUNE 12, 2025

10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment

Marketing Dive

JULY 14, 2025

The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue. By Chris Kelly • Dec.

Retail

Marketing Dive

JUNE 9, 2025

Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies

Marketing Dive

JULY 1, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Cookies

Marketing Dive

JUNE 5, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.

Agency

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Agency

Marketing Dive

JUNE 5, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Permission granted by Captain Morgan Marketers are moving at the speed of culture — but can they define it? © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Advertising

Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency

Marketing Dive

JULY 29, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams, Jessica Hammers, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries.

Marketing

Marketing Dive

JULY 10, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies

Marketing Dive

JULY 21, 2025

Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We

Agency

Marketing Dive

JUNE 12, 2025

The brand aired its first national Super Bowl ad in 2024 and later that year teamed with Jameela Jamil for a “Peculiar Behavior” campaign that casts the British activist and actress as a binocular-touting anthropologist who analyzes the behavior of E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. Recommended Reading How E.l.f.

Cookies

Marketing Dive

JULY 7, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

Cookies

Marketing Dive

JULY 28, 2025

10, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Chris Kelly • Feb. Please select at least one newsletter. or its subsidiaries.

Ad Tech

Marketing Dive

JULY 18, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.

Education

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Advertising

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Electronics

Marketing Dive

JULY 24, 2025

VideoAmp was forecast to guarantee $3 billion in currency by the end of 2024, representing more than 880% year-over-year growth. By Peter Adams and Jessica Hammers • July 10, 2024 Latest in Agencies VideoAmp builds momentum with Warner Bros. The company this month appointed Peter Liguori as chief executive officer. or its subsidiaries.

Ad Tech

Marketing Dive

JUNE 25, 2025

10, 2024 Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. By Chris Kelly • Dec. By Chris Kelly • Dec.

Pop-Up

Marketing Dive

JULY 28, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. or its subsidiaries.

Marketing

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story. © 2025 TechTarget, Inc. or its subsidiaries.

Retail

Marketing Dive

JULY 28, 2025

locations in 2016, in December 2024, kicking off months of hype from fans and the brand. Among KFC’s major competitors is Wingstop, which saw 41% growth in consumer spend in 2024 — the largest gain among the top 50 restaurant chains — according to Circana data. The chain’s U.S. But McDonald’s wasn’t alone. © 2025 TechTarget, Inc.

Food

Marketing Dive

JUNE 30, 2025

In 2024, the average cost of a wedding was $33,000. off a billionaire’s tag.” In late 2024, JCPenney named Marisa Thalberg as consulting CMO , bringing in an executive who built a reputation for helping legacy brands like Taco Bell and Lowe’s refresh their marketing, amid efforts to turn the brand around in the face of revenue declines.

Retail

Marketing Dive

JUNE 25, 2025

Gomez joined Fabletics in April 2024 as senior vice president of brand marketing and fills a chief marketer role that’s been vacant since Ilona Aman left for Athleta in December 2023. She’s been in the new role since May. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles.

Marketing

Marketing Dive

JULY 25, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Marketing

Marketing Dive

JULY 25, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. © 2025 TechTarget, Inc.

Marketing

Marketing Dive

JULY 8, 2025

Google launched Meridian in March 2024 as a way to provide marketers with the foundation for comprehensive, privacy-durable measurement capabilities. Since then, the tech giant decided against deprecating third-party cookies or offering an opt-out mechanism , and has faced increased antitrust pressure. © 2025 TechTarget, Inc.

Agency

Marketing Dive

JUNE 3, 2025

Brands are taking note of the change in perspective, with 21% of marketing executives indicating they have no plan to align marketing efforts with social issues , up five points from 2024, according to a 2025 report on brand safety from Advertiser Perceptions. By Chris Kelly • July 23, 2024 Keep up with the story. or its subsidiaries.

Cookies

Marketing Dive

JULY 9, 2025

By Chris Kelly • July 10, 2024 Courtesy of Nike Deep Dive Just did it: Women-focused Super Bowl LIX ads score as other marketers falter Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing. By Peter Adams and Chris Kelly • Feb.

Advertising

Marketing Dive

JULY 14, 2025

Comscore, iSpot and VideoAmp were granted conditional certification in September 2023 before receiving full certification in 2024, enshrining the firms as the key players in TV measurement alongside longtime industry leader Nielsen. 7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies