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Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

Marketing Dive

Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. There, they can search for hidden cookies that translate into real-life prizes. Beginning Aug.

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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Programmatic transactions make up about 85% of CTV buys, a 10 percentage-point jump from last year, according to the report.

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How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Chris Kelly • July 23, 2024 Keep up with the story. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

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KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

Marketing Dive

All of those rivals notched consumer spending increases in 2024 , per Circana data, while KFC’s U.S. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. arm was down 4% to $4.34 billion for the year. © 2025 TechTarget, Inc. or its subsidiaries.

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WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

The declining influence of cookies is forcing marketers to seek alternative methods for measuring campaign success amid increased media fragmentation. Products built around the idea of MMM include Google’s Meridian, which launched in 2024. Open Intelligence uses AI to perform a similar function. © 2025 TechTarget, Inc.

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Unilever debuts AI-driven design unit to wean brands off TV-first model

Marketing Dive

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.