Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4 To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Basis

DECEMBER 1, 2023

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

OCTOBER 2, 2024

Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment. What are the main risks for YouTube advertisers in 2024?

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Basis

SEPTEMBER 25, 2024

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions. Research shows that attention drives brand outcomes,” says Boyle.

Agency 98

Agency Media Cookies Education 98

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. So, how does DOOH advertising fit into the privacy conversation? In 2022, pDOOH ad spend saw a 133.2%

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Connected TV advertising ad spend is expected to increase to $31.77b by 2024, according to Insider Intelligence. Conversion rate.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies. Want to learn more about the state of identity in 2024?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

JANUARY 24, 2024

As of 2024, Google’s long-awaited (or, more aptly, long-delayed ) deprecation of cookies in Chrome is officially underway, with a total phaseout appearing set for later in the year. In terms of attribution, traditional CPG brands are already accustomed to using third-party brand lift studies to measure the results of their ads (i.e.,

Advertising 52

Advertising Marketing Cookies Food 52

VideoWeek

AUGUST 25, 2023

percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. billion in 2024, representing 13.6 percent next year, hitting $33 billion in 2024. percent by 2024. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media GDPR Retail Agency 52

VideoWeek

MAY 9, 2025

“Television advertising provides SMEs with unparalleled scale and conversion potential, said Nick Archer, Client & Business Development Leader at Channel 4 Sales. It is a highly trusted platform delivering memorable brand experiences like no other platform, in turn driving significant customer growth. WBD gained 5.3

Ad Tech 52

Ad Tech Non-Profit Agency Media 52