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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.

CPM
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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. PMP spend is an effective way for mobile app publishers to capture brand dollars PMP is almost exclusively brand demand.

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Spotify’s ad tech rebrand: everything you need to know

illumin

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.”

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How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

out-of-home ad spend in 2024, reflecting a 7.5% lift in online research intent among targeted business audiences. Programmatic DOOH advertising is more data-driven, allowing advertisers to capture custom audiences. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.

ROI
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WPP Media, Criteo partner to bring more performance to CTV advertising

Marketing Dive

The two are offering advertisers curated Deal IDs that are supported by Criteo’s Commerce Grid and can be activated on any demand-side platform (DSP). The goal is to realize the same degree of precision and measurement that’s available in digital in a premium CTV environment carrying broad audience reach.

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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI. This optimizes budget efficiency and increases retention rates.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?