Marketing Dive

JUNE 17, 2025

Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. Those imperatives have become even more important amid the push to incorporate artificial intelligence (AI).

Cookies

VideoWeek

JULY 18, 2025

That’s what PubMatic’s marketplace seeks to provide, for example by identifying and targeting the most dramatic moments in live games where audience engagement is likely to be highest. Whether it’s connected TVs, in-car platforms, or AI assistants, gatekeepers are the middlemen between us and our audiences.”

Ad Tech

VideoWeek

JULY 25, 2025

North’s three priorities for Reach are connecting with audiences, accelerating tech and AI, and diversifying revenues. ” Most of Reach’s video consumption currently happens on third-party platforms according to North, and these platforms are helpful for reaching younger audiences. .

Media

VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

Ad Tech

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Initially filed in August 2024, the lawsuit accuses the group of conspiring to withhold billions of dollars in advertising revenue from X.

Marketing

VideoWeek

MARCH 21, 2025

But while Meta has generally refused to play ball, claiming it receives little value from news content and in some cases stripping news content from its platform to avoid paying publishers, Google has been more conciliatory. That provenance can then inform what suggestions the website’s chatbot makes to the user. billion.

Demand Side Platform

VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

Food

Marketing Dive

JUNE 18, 2025

Published June 18, 2025 Peter Adams Senior Reporter post share post print email license Amazon and Roku, long rivals in CTV hardware, are partnering to provide advertisers with what they claim is unmatched authenticated audience reach in the key U.S. according to a press release. CTV ad spending is expected by eMarketer to grow 16.8%

Advertising

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. percent compound annual growth rate between 2024-2029. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Read more on VideoWeek.

Media

VideoWeek

APRIL 17, 2025

While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time.

Marketing

VideoWeek

DECEMBER 6, 2024

Ipsos Prepares Kantar Acquisition Offer Ipsos is in discussions with audience measurement company Kantar Media over a potential acquisition, the market research firm announced on Monday. Highlights from the two-year period included 133 million streams during Euro 2024, 640 million for Love Island , and 1.5 Read more on VideoWeek.

Advertising

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.

Demand Side Platform

Adweek

JUNE 11, 2025

ADWEEK; Amazon, Getty Images By Mark Stenberg --> When Amazon introduced ads on Prime Video in January 2024, it promised a light load—just two to three-and-a-half minutes per hour. But by late 2024, Amazon had already told investors it would “ramp up” the volume in 2025. Less than 18 months later, that number has quietly doubled.

Video Ads

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads. In 2019 , 56.3%

Demand Side Platform

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising

Digiday

APRIL 18, 2023

will remain in the collective industry lexicon until 2024. “This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post.

Audience

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Ad salesman: “That’s because you’re not in the target audience.” How is it possible for numbers to be as bad as the ANA suggests?

Advertising

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 By 2024, US ad spend on the channel is expected to surpass $1 billion. Or that play above the pump at a gas station? YoY in the US.

Advertising

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

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AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. And save time while winning over customers massively.

Advertising

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media

VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Demand Side Platform

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 By 2024, US ad spend on the channel is expected to surpass $1 billion. Or that play above the pump at a gas station? YoY in the US.

Advertising

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

Cookies

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. But monetisation of this content is currently insufficient.

Ad Server

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Social platforms have dominated the native space for so long due to their audience targeting capabilities and array of available ad formats.

Native Advertising

VideoWeek

AUGUST 23, 2024

Ad spend reached approximately $744 million in H1 2024, compared to $982 million in H1 2023. Nexxen Makes ACR Data Available on The Trade Desk Nexxen’s automatic content recognition (ACR) data is now available on The Trade Desk demand-side platform, under a new partnership announced on Wednesday. CEO Tom Pachys.

Ad Tech

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. This allows an MMP SDK to add users to custom audiences on behalf of advertisers based on their in-app behavior.

Marketing

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

Cookies

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience.

Advertising

VideoWeek

AUGUST 28, 2024

. “Initial CPMs were on the higher side, reflecting the platform’s ambitious market positioning,” comments Jonathan Manning, Director of Advanced TV at Medialab Group, an independent media agency. While it wasn’t the smoothest start, it highlighted key areas for growth and improvement.”

CPM

illumin

JUNE 27, 2024

Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.

Demand Side Platform

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding

VideoWeek

AUGUST 8, 2023

To that end, Ad Alliance, the ad sales house of RTL Deutschland, is in talks with the RTL Zwei (in which RTL holds a minority stake) to take over the channel’s advertising sales at the beginning of 2024. And in June, RTL Hungary acquired the broadcast rights for the UEFA Champions League, commencing in 2024/25.

Demand Side Platform

Basis

JULY 23, 2024

Unlike traditional banner ads that can feel intrusive and are often ignored, native ads match the form and function of the platform on which they appear. By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create richer, more relevant brand experiences for consumers across screens and devices.

Native Advertising