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Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.
Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences. Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. Notably, generative AI is being used to create multiple versions of the same advertisement.
Proprietary tools that use AI, machine learning and Samsung’s first-party data support the product, which first identifies CTV viewers with high install propensity through advanced audience intelligence. 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?
Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2
One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. CPM – not CPI – is the currency. Consumer spend on apps is still increasing.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.
About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. Dive Insight: Jack in the Box is attempting to push its Munchie Meal, its answer to late-night cravings, further into culture through its partnership with T-Pain. By Peter Adams and Chris Kelly • Feb.
Stretching boundaries, reaching audiences A conversation about possible brand integrations in “Happy Gilmore 2” netted not only the fictional tour sponsorship, but also the creation of a TV spot that shares a creative team with previous Sandler projects, giving the ad a similar (if G-rated) sense of humor to the film. or its subsidiaries.
The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue. By Chris Kelly • Dec.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.
Two spots that launched last year, “Drop Your Drawers” and “Learning To Wipe,” use ‘90s commercial tropes and a classroom setting, respectively, to deliver a message, but were perhaps not what the brand needed to connect with its growing audience. “[The By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.
Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
“At WBD, we are committed to offering our clients more accurate, effective tools to reach their audiences and measure success,” said David Porter, head of ad sales research, data and insights at WBD. VideoAmp was forecast to guarantee $3 billion in currency by the end of 2024, representing more than 880% year-over-year growth.
Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We
It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.
The brand aired its first national Super Bowl ad in 2024 and later that year teamed with Jameela Jamil for a “Peculiar Behavior” campaign that casts the British activist and actress as a binocular-touting anthropologist who analyzes the behavior of E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. Recommended Reading How E.l.f.
In 2024, the average cost of a wedding was $33,000. off a billionaire’s tag.” In late 2024, JCPenney named Marisa Thalberg as consulting CMO , bringing in an executive who built a reputation for helping legacy brands like Taco Bell and Lowe’s refresh their marketing, amid efforts to turn the brand around in the face of revenue declines.
“Sports have always been an outsized part of our culture and sports are intended to be viewed live in the moment… and because of the fact that it is designed and engenders live viewing also means that brands have captive audiences,” said Mike Proulx, vice president, research director at Forrester. market as much in the past,” said Proulx.
The partnership could help both Buffalo Wild Wings and Heinz build awareness with a wider audience while aligning nicely with the restaurant chain’s own marketing strategy , which often embraces pop culture. While supplies last, consumers can score a free bottle of the product by ordering a beef menu item for dine-in at the chain.
By Chris Kelly • April 24, 2024 Latest in Agencies Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities By Aaron Baar Unilever debuts AI-driven design unit to wean brands off TV-first model By Peter Adams DoubleVerify, IAS develop attention measurement solutions for Snap By Aaron Baar Will AI ‘completely rewire’ loyalty programs?
Google launched Meridian in March 2024 as a way to provide marketers with the foundation for comprehensive, privacy-durable measurement capabilities. Open-source optimization Alaska Airlines has worked with Adswerve since 2020, developing different machine learning models around advertising and audience data like predicted lifetime value.
By Chris Kelly • July 10, 2024 Courtesy of Nike Deep Dive Just did it: Women-focused Super Bowl LIX ads score as other marketers falter Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing. By Peter Adams and Chris Kelly • Feb.
Gomez joined Fabletics in April 2024 as senior vice president of brand marketing and fills a chief marketer role that’s been vacant since Ilona Aman left for Athleta in December 2023. She’s been in the new role since May. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles.
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