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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

CPM 122
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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.

CPM 117
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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.

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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences. Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. Notably, generative AI is being used to create multiple versions of the same advertisement.

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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Proprietary tools that use AI, machine learning and Samsung’s first-party data support the product, which first identifies CTV viewers with high install propensity through advanced audience intelligence. 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

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WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

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How Target is tackling back-to-school marketing with dual campaigns

Marketing Dive

Target on Monday unveiled two new campaigns targeted at different back-to-school audiences, Marketing Dive can exclusively share, aligning with the approach the big-box store has adopted around big sales windows as it tries to hone personalization. By Chris Kelly • July 23, 2024 Keep up with the story. © 2025 TechTarget, Inc.