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What Is Digital Out-of-Home Advertising?

Basis

billion , making up approximately one-third of total OOH ad spend. YoY in 2023, faster than any other channel. In 2023, it is projected to grow an additional 46.8%. Though it makes up only a small portion of total out-of-home ad spend (5.2% DOOH ad spend is increasing at a greater rate than that of traditional OOH.

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What Is Digital Out-of-Home Advertising?

Basis

billion , making up approximately one-third of total OOH ad spend. YoY in 2023, faster than any other channel. In 2023, it is projected to grow an additional 46.8%. Though it makes up only a small portion of total out-of-home ad spend (5.2% DOOH ad spend is increasing at a greater rate than that of traditional OOH.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111
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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD in 2023 to 1,496.2 The market goes up because more and more people are interested in a data-driven marketing. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. The AdTech market is projected to grow from 579.4 during the forecast period.