Digiday

DECEMBER 14, 2022

That contrasts with the traditional TV ad commitment that has TV networks keeping committed ad dollars on the books and owing advertisers so-called “make-goods” — or future ad inventory — to satisfy viewership guarantees. And Netflix seems to feel it’s still in a position of strength if its ad pricing is any indication.

Advertising 97

Advertising CPM Agency Ad Inventory 97

Digiday

JANUARY 31, 2023

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 2022 to Jan.

CPM 68

CPM Impressions Media Ad Inventory 68

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising 123

Advertising Marketing Ad Exchange Retail 123

Brid.tv

FEBRUARY 9, 2023

In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers. Need a video monetization solution for your ad-powered business? publishers get an average CPM of 2.80 For example, having too many ads can be frustrating for users.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digital Remedy

JANUARY 11, 2023

With the launch of its first-ever ad-supported model, Netflix is making monumental moves in the OTT space that advertisers have long been waiting for. If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. billion dollars on video ads in 2021.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

JANUARY 23, 2024

Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. GroupM announced an initiative in November 2023 that it will start testing Privacy Sandbox APIs with its trusted clients. When Did PAAPI Become Live?

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JANUARY 31, 2023

“It’s efficient CPMs, efficient view costs. ” — TheSoul Publishing’s vp of content distribution Victor Potrel on the Digiday Podcast Numbers to know 14%: Percentage share of projected new streaming subscribers that will come from Latin America in 2023. national TV ad spending in 2022. at the end of 2022. $3

Advertising 68

Advertising Agency Video Ads Audience 68

VideoWeek

JUNE 24, 2022

Digital advertising consultancy TPA Digital launched TPA Labs on Thursday, a new technical service for advertisers and operators to quickly test and implement ad tech solutions. A final decision is expected in early 2023, according to TVBEurope , in time for the updated licence to take effect on 1st April 2023.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

OCTOBER 1, 2022

Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.

Agency 52

Agency Media Non-Profit Retail 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads get higher engagement rates.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. Track video and ad performance from a single dashboard.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Ad spending lost due to fraudulent ads.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) As of April 2023, there were 5.18 However, with the rise of online media and a shift in consumer trends, legacy media lost much of its appeal.

Media 52

Media Audience CPM Electronics 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. 5) Include Videos in Your Programmatic Ads. billion by the end of 2023. to $2 on average.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services. How much do OTT ads cost?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

JUNE 10, 2022

Depending on the buyer, CBS/Paramount and Fox were said to be at differing levels of completion — Fox is looking to secure upfront commitments for Super Bowl LVII in 2023. Fox, meanwhile, has generally less ad inventory to sell than the other major sellers — and in this market that’s giving the company less leverage, said a buyer.

Media 70

Media CPM Ad Inventory Fashion 70