Ad Colony

JUNE 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging.

Mobile Ads

Marketing Dive

MAY 18, 2023

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

Mobile Ads

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising

Digital Turbine

AUGUST 1, 2022

If mobile ads are relevant, consumers will purchase from advertisements. – Regarding the online discovery of the school supplies consumers in Italy are looking for, 46% prefer to use search engines, 40% online websites, and 38% prefer the ads they see on their mobile devices or tablets.

Food

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

Mobile Ads

Playwire

MAY 6, 2022

App mediation solutions were initially built to help app developers easily monetize their apps with ads. Key Points. A few mediation partners have come to be known as the “top providers.”.

Mobile Ads

VideoWeek

JUNE 6, 2022

” Farm points to the increasing demand for mobile content “from billions of people the world over, on both iOS and Android.” Mobile ad spend reached $300 billion in 2021 and is expected to reach $350 billion in 2022, so clearly for advertisers, mobile is yet to lose its app-eal.

Mobile Ads

Ad Colony

MAY 30, 2022

With that in mind, as Digital Turbine, we asked consumers about their purchasing intentions, the impact of mobile ads on buying decisions, the motivations for online shopping, and the ways they follow up to discover gifts. Digital Turbine’s Father’s Day Shopping Survey 2022 was distributed in the EMEA and LATAM regions.

Mobile Ads

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 Tolerance for mobile ads. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai times bigger than console, and growing at 1.7

Advertising

Digital Turbine

JUNE 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging.

Mobile Ads

MNTN

NOVEMBER 3, 2022

While brands should—and are—keeping social and mobile advertising in their omnichannel marketing mix, many have turned their attention to the next performance platform that builds on—and in many ways, supersedes—what came before: Connected TV. New Study Says Mobile is the Past, CTV the Future.

Mobile Ads

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising

Digital Turbine

NOVEMBER 16, 2022

2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. Here are some tips and insights to help level up your mobile savviness for the holidays: Go Friction-Free. 52% of holiday shoppers in LATAM expect mobile ads to offer something relevant to them.

Mobile Ads

InMobi

MAY 6, 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? ” All of these numbers point to the optimism consumers had heading into the 2021-2022 school year. That’s what we wanted to find out. Many consumers will still shop online.

Retail

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! Reaching a Wider Audience with In-Game Mobile Ads.

Audience

Kevel

AUGUST 9, 2022

We are excited to announce that Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards! With Kevel, brands can quickly launch their own walled gardens for web and mobile ad monetization, giving the publishers full control over their ad revenue and partner relationships.

MarTech

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. While H1 2022 saw social media grow by $1.8 That said, mobile ad revenues were up 14.1 At the same time, social media revenue growth has slowed. billion in H2.

Advertising

Ad Monsters

NOVEMBER 30, 2023

Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users. While only a slight uptick from Q4 2022, it’s on a steady incline following a significant dip in Q1 2022. And, the topic holds meaning for ad block users as well.

Machine Learning

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Get A Free Consultation.

Advertising

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. SEO Keyword Research Made Easy in 2022.

Agency

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

Advertising

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further. Native Advertising — is an ad that imitates the format of original content. The continuous growth of mobile ad spending. Importance.

Advertising

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads. Here are the top 6 programmatic advertising agencies for 2022 and ahead. Experience.

Agency

Digital Turbine

MAY 23, 2022

Mobile’s Takeover of the Ad Market is Not Finished. eMarketer’s Worldwide Ad Spending 2022 just dropped, packed with insights on the $602.25 billion global digital ad spending market. . The report highlights mobile’s unique role in global advertising growth.

Conversion Rate

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobile ad formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.

Advertising

Digiday

SEPTEMBER 12, 2022

In March 2022, Triton Digital and Edison Research found that Spotify was the No. In turn, Spotify saw about a 40% increase in average podcast listening for Gen Z in Q1 2022 compared to the previous year. The other upside to podcasts is their potential to tap into a younger demographic as their consumption increases.

Marketing

Digiday

OCTOBER 30, 2022

Federal Trade Commission published a report in September 2022 on these deceptive business tactics, writing that the regulator was “putting businesses on notice that the FTC will continue scrutinizing these practices.” This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it.

Non-Profit

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The below checklist outlines the top identity-centric moves to consider in 2022. Get acquainted with clean rooms.

Audience

Digiday

JUNE 14, 2022

mobile gaming ad revenues are projected to reach $6.26 billion in 2022, according to research by eMarketer. In 2021, overall mobile gaming ad revenues increased by 34%. The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. After all, U.S.

Ad Exchange

Digital Turbine

DECEMBER 14, 2022

What can app developers do to source the right ads for APAC audiences? One impactful change publishers can implement quickly and easily is partnering with a global programmatic ad platform like Mintegral. In Q1 of 2022, Mintegral launched bidding on the DT FairBid platform, adding even greater control and flexibility for ad buyers.

Fill rate