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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

In 2022 , candidates and causes began taking CTV more seriously and lifting direct spending, as that was the primary tactic for buying inventory at the time. Section 1: Political Marketers Love of Video is Growing Key Takeaways: Video spend, as a percentage of political digital ad investment, jumped to 76% in 2024.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

Monetize More

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022

AdExchanger

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday. The post IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 appeared first on AdExchanger.

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How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

Digiday

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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IAB Tech Lab announces ads.txt updates

Martech

IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.