AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Laws like GDPR pushed back. Regulations like GDPR shone a light on this opaque data free-for-all. You’ll learn some great alternative solutions in the next few sections of this article. Use AI and machine learning to analyze first-party data.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. In September 2021, Infinity acquired call tracking and analytics provider ResponseTap. A screenshot of Infinity’s platform (via Infinity).

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

MAY 16, 2023

Dive Deeper: Spotify Ads 101: How to Run Successful Audio and Video Ads Trend #4: Programmatic Advertising Automation More programmatic native advertisers are using automation in their campaigns – so much so that the marketing automation industry grew 22% between 2021 and 2023. If your business breaches these laws, you take full liability.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech

OCTOBER 11, 2022

When the European Union’s General Data Protection Regulation (GDPR) took effect in 2018, it kicked off a shift in the way third-party cookies are treated. In fact, in 2021, 90% of mobile time was spent using apps, not the web. Automated insights: Artificial intelligence and machine learning are going to highlight new insights for you.

Agency 103

Agency Cookies Marketing First-Party Cookies 103

Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Click here to download!

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR. What are the alternatives to third-party cookies?

Cookies 52

Cookies GDPR Non-Profit Audience 52

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable.

GDPR 131

GDPR Machine Learning Education Media 131

Digiday

NOVEMBER 20, 2022

In May 2018, the European Union enacted the General Data Protection Regulation (GDPR) law, which sets guidelines for collecting and using an individual’s personal information — companies must tell consumers how they’re using their data, and if and when it is breached. digital media properties — to measure dark pattern behavior.

Marketing 69

Marketing Retail Ad Targeting Conversion 69