Remove 2021 Remove Brand Awareness Remove Video Ads
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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

” M6 Publicit Partners with Nomalab for Video Ad Delivery M6 Publicit, the French broadcasters sales house, has partnered with media production platform Nomalab for delivery of its video ads across linear and addressable TV, as well as the M6+ streaming service.

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35 Facebook Video Ad Examples – 2021 Update

Karola Karlson

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. billion U.S., There are 4.66

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

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Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

Digiday

She pointed to 97% attention paid and 80% ad recall to the ad, with a 38% increase in unaided brand awareness vs control, and the same percent increase on likelihood to interact with the brand within two weeks of seeing the ad. “We’re This is up from 47% in 2021.