Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.

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InMobi

NOVEMBER 12, 2021

and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. Here is a small snippet of what we highlight around programmatic digital media trends on mobile: In June 2021, mobile programmatic ad spending was up 44% as compared to January 2021. By 2021, adults in the U.S. and the U.K.,

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InMobi

JULY 26, 2021

And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.

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Lemonads

OCTOBER 18, 2020

Below, we’ll go over our picks for the best push notification networks of 2021 and give you a summary of the main features of each platform. On iOS devices, users can see them on the lock screen, notification center, or as a top screen banner. Here are our picks for the top ad networks of 2021. What is in-page push traffic?

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Karola Karlson

JANUARY 5, 2021

Read about Instagram ad size in 2021. And then move on to more advanced Facebook banner sizes. 2021 UPDATE! This means that you will need to create ads in at least 3 formats: 1200 x 628 pixels for Facebook Audience network (not needed anymore in 2021!) We used the three banner sizes listed above.

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Martech

JULY 30, 2021

CDPs soar in 2021. Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. Read more here.

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Lemonads

OCTOBER 6, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement.

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Martech

MARCH 11, 2022

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. reached a record $10.73

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illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. Bottom line Programmatic advertising is not new, in fact, it is as old as the digital banner ad itself. AI can also be used to find the best times and locations to place ads.

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Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. The moment any user clicked the banner, the game expanded to full screen mode. Back in 2021. Why you should use IGA for your brand?

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Lemonads

JULY 18, 2021

For example, basic banners, logos, and other elements that help them build better ads and get better results. This includes basic text about the advertising company, banners, landing pages, branded images, and similar elements.

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Lemonads

AUGUST 10, 2020

Not only providing PPC and CPM , but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads ! The concept of serving interesting ads and content is quite obvious, however, the technical solution is complicated.

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Lemonads

JANUARY 26, 2021

This includes ads like banners as well as entire landing pages. Banner Ads Monitoring Banner ads are regarded as the most basic format in the world of online advertising. As the name suggests, this ad format consists of large advertising banners that can be placed in different parts of a publishing platform.

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Martech

MAY 13, 2022

banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game. Think outside the banner. People love their mobile apps. Display ads in apps manifest as image ads (e.g.,

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Martech Series

AUGUST 2, 2022

In 2021, data privacy took center stage with the passage of the Data Protection Act of 2021, Google and Apple’s hallmark operating systems privacy changes, and Google’s announcement of their plans to phase-out the use of third-party cookies.

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Lemonads

FEBRUARY 2, 2021

The formats available at Airpush include: Push notifications Video ads Overlay Rich media Landing page for mobile Abstract banners In-app banners Pros and Cons for Publishers and Advertisers Although it’s used by leading brands around the world, Airpush may not be a perfect fit for all publishers or advertisers.

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Martech Series

JANUARY 26, 2023

merchants used Shopify as of 2021, and its growth in the pandemic catapulted the service to the forefront of its sector. Founded in Canada in 2006 and known for its massive global reach and ease of use, Shopify has grown to become one of the world’s most successful commerce platforms. More than 1.7m

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Lemonads

NOVEMBER 12, 2020

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. In addition to pop-unders, the platform also offers interstitial, banner, push notification, and light-box ads among others.

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Digiday

JULY 20, 2023

Marketers are more interested in gaming than ever before, but brands’ spending in the sector hasn’t grown as quickly as some observers anticipated in 2020 and 2021. The COVID-19 pandemic sparked a massive influx of attention into games and gaming content, encouraging many brands to reinvest in marketing geared toward the gaming audience.

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Martech Series

FEBRUARY 28, 2023

firms lost a total of $43 billion to BEC between June 2016 and December 2021. Reinforce training with context-aware banners and in-line prompts to help educate users. Indeed, according to the Federal Bureau of Investigation, U.S.

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Martech

JUNE 3, 2024

In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

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Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. Programmatic advertising technology is used in a wide variety of online promotion channels, like mobile, display, video, social, and banner ads.

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Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness.

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Banner Click Through Rate A/B Testing Fill rate 94

Martech Series

OCTOBER 4, 2022

LoopMe has had a banner year of global growth, despite economic market uncertainty, and we are confident that de Nardis’ expertise will guide our continued success in providing advertising value for our many brand, agency and publisher clients worldwide.”.

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Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Display advertising. ” Mobile advertising.

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Digiday

APRIL 17, 2024

It’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment from Saudi Arabia.

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VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app.

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Single Grain

JUNE 13, 2023

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.

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Advertising Click Through Rate Display Advertising ROI 102

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

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InMobi

MAY 10, 2022

Our initial release in July 2021 was only available for publishers with in-app inventory on Ad Manager 360 and AdMob. We support static banners, static interstitial and video ads (includes interstitial, RV, instream) on in-app and we support static banners and instream video ads only on mobile web.

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Advendio

NOVEMBER 24, 2022

By using recyclable materials or developing new banner coatings that purify the air, these innovations have made it much easier for OOH to create a positive impact on the environment. They are on target to reach this as they achieved a 2021 record of 98% up from 69% in 2018.

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InMobi

DECEMBER 15, 2021

In 2021, we asked over 2,000 Americans what they really thought about mobile advertising. American Attitudes To Mobile Advertising in 2021 Overall, most Americans understand the value exchange that comes with advertising: namely, by viewing ads they can avoid having to pay for content. Here’s what we uncovered.

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Marketing Dive

JULY 8, 2025

The first spots under the “Keep It Original” banner show how Ben’s Original’s ready-to-heat rice brings people together, whether at the dining table with kids or on a summer camping trip with friends. Some may return to buying recognizable, legacy packaged foods names in a potential downturn, a trend that occurred during the pandemic.

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Food Ad Tech Agency CPM 54

Digital Turbine

NOVEMBER 10, 2022

In 2021, Pangle’s LATAM’s revenue saw an 8x jump on Black Friday alone. Maximize your ads revenue by implementing different ad formats – Pangle supports banners, interstitial, rewarded videos, natives, app open ads. Thanksgiving holiday. In APAC and MENA, similar trends are observed. Launch different ad formats.

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eCommerce Banner Conversion ROI 119

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring?

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Media Advertising ROI Entertainment 98

InMobi

NOVEMBER 3, 2020

Once the changes go live to the way identity is managed in Apple’s iOS 14 (expected to happen early 2021) and the number of Identifiers for Advertisers (IDFA) decreases in the mobile advertising ecosystem, what is frequency capping going to look like?

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