2021-year-in-review-what-the-past-year-says-about-2022-for-retailers 
InMobi
JANUARY 11, 2022
To say that 2021 has been a whirlwind year for retailers (and CPG brands) would be an understatement. Now that 2021 is finally behind us, what does the future hold in store for brands and retailers? Despite the widespread rollout of vaccines in the U.S., But will it stick? In the U.S.,
Basis
JULY 7, 2023
It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs? The big takeaway?
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VideoWeek
JULY 21, 2023
In this week’s Week in Review: Ads are no longer Italian TV’s primary revenue stream, Publicis outlines AI’s role in CTV, and Netflix looks for ways to boost its ad business. This marks the first time advertising has not been the main revenue stream in the Italian TV sector, which was worth around €8 billion in 2022, down 0.3
MNTN
AUGUST 12, 2022
In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year. Harvard Business Review covered a few of the reasons why this might be happening in a new analysis. Adweek has some ideas.
VideoWeek
APRIL 26, 2024
In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Top Stories Warner Bros.
Digiday
JULY 6, 2022
In this week’s Media Briefing, media editor Kayleigh Barber assesses the state of the media business after a first half of the year that has not gone as publishers expected coming into 2022. Mid-year review Hiring slows as media companies brace for the recession Group Black eyes BDG and VMG, TikTok closes up shop and more.
Digiday
JANUARY 1, 2023
This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. So we have really retooled ourselves to deliver on that.”
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