Single Grain

APRIL 8, 2020

Dive Deeper: * The Power of Social Shopping on Instagram (and How to Sell More in 2020). * 5 E-commerce Trends You Can’t Ignore in 2020. * 6 Customer Service Trends You Can’t Ignore in 2020. #5 6 – Create Special Retargeting videos. To see retargeting in action, you can visit websites of the brands you like.

Video Ads

Single Grain

AUGUST 25, 2020

All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. and use this data to either pick the best ads you already have or create new ones: Next, you can go into the ad launcher to select your audience (including AI audiences). Tool #8: Rebrandly.

Video Ads

Single Grain

JUNE 15, 2020

3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We saw that they were duplicating an ad set multiple times but just changing the age demographic by one point – so it was essentially the same audience, but from 23 year olds to 24 year olds.

Food

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience

InMobi

AUGUST 7, 2020

This helps to explain why time spent with mobile audio media is expected to stay flat between 2019 and 2020 , according to eMarketer. Install Trends of the Top Audio Mobile Apps During the first three months of 2020, Spotify was the consistent leader among all of the mobile apps we looked at for this effort.

Retargeting

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5.

Cookies

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting

Basis

MAY 9, 2022

A 2020 Salesforce study found that 66% of all buyers (including both B2B and B2C) expect companies to understand their unique needs and expectations, 52% expect offers to always be personalized, and 76% expect consistent interactions across departments. The Rising Demand for Personalization. Geo-targeting campaigns. Sequential storytelling.

Geo targeting

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness

MNTN

JULY 19, 2022

In 2020, 59% of consumers said that they often spend more than a gift card’s value (a trend that has been the case for years ). Complications tied to the COVID-19 pandemic, including lockdowns and labor shortages, caused notable global supply chain issues in 2020 and 2021. Not to mention, retargeting has never been easier!

Advertising

Basis

JULY 28, 2022

Automatic content recognition (ACR): technology built into smart TVs that allows the TV to identify what is playing on the screen—and helps marketers to target audiences more precisely. It’s March 2020, and the world is in the throes of unknown waters: the COVID-19 pandemic. The Growth of Connected TV.

Advertising

Adtaxi

JUNE 1, 2022

The number of emails delivered per day is estimated to be near 320 billion (up from 306 billion in 2020), and spam filters are working overtime to bring only the most relevant email messages to your customers’ attention. Want to Run Successful Email Campaigns? Learn more.

Clickbait

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. and decides on a budget.

Advertising

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Anheuser-Busch (@AnheuserBusch) March 22, 2020.

Marketing

Basis

MAY 27, 2022

Since 2020, economic crises including the COVID-19 pandemic, major supply chain disruption, and inflation have piled up, leading to an increasingly stressed consumer base. Automotive digital ad spending is expected to continue its steady climb (after a dip in 2020) up to 19 billion in 2023. Market for Brand Loyalty.

Marketing

Basis

MAY 29, 2023

After the total number of trips taken by US travelers decreased by 33% in 2020 , that number has steadily increased and is forecast to continue to grow in the coming years. Or, a tourism company that offers immersive local experiences might target audiences 21+ with creative that features alcoholic beverages.

Marketing

MobileAds

DECEMBER 1, 2020

The graph below shows the numbers of Facebook users from 2015 to 2020. and finding out what works the best across other groups of audiences. Facebook itself recommends using this feature on a larger group of audiences, and each campaign has to be separately managed for a specific group of audience. Source: Statista.

Retargeting

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. billion in 2020. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns. These are just some examples of great retargeting strategies.

Retargeting

Single Grain

NOVEMBER 17, 2020

Instead, I like to use them for brand-building and retargeting. To do that, you’ll use LinkedIn’s Website Retargeting functionality and build your campaign around high-impact pages on your site. They’re a great way to build awareness and keep your brand top-of-mind with leads you’ve reached through other channels.

CPL

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

Demand Side Platform

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years.

Cookies

Single Grain

SEPTEMBER 12, 2019

So when they tell their fans and followers about how great your product is, there is a much higher chance that their audience will convert, simply because they need the product and trust the influencer. The influencer marketing space is expected to hit $10 billion by 2020. How to Work with YouTube Influencers to Grow Your Business.

Marketing

Single Grain

JANUARY 15, 2020

Retargeting: You can even retarget prospects who are interested in your business but are not actively looking to buy anything. Figure out the pain points of your target audience and then host a live video on social media channels to address those problems and provide a solution. Learn more. ). Learn more.). Learn more.).

Media

Ad Monsters

NOVEMBER 16, 2022

Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. At the same time, Seller Defined Audiences (SDA) has become one of the go-to concepts that the industry is starting to wrap its collective head around as a cookie replacement. Bridging the Gap.

Cookies

RevX

OCTOBER 25, 2021

It is not enough to put ads in front of an audience (ad fatigue and ad blindness are real). Programmatic mobile advertising supports this meaningfully by delivering gaming ads to the audience that matter where it matters. Users in mobile gaming have been behaving differently since 2020. This means that the competition is fierce.

Advertising

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. The North Face takes on this principle by stocking inventory that is based on their local audience. Don't know why your website isn't converting its visitors to customers?

A/B Testing

Basis

JUNE 24, 2022

The travel industry has been hit particularly hard over the last three years—it was one of the first to suffer back in 2020 and will likely be one of the last to fully recover with eMarketer estimating that digital travel-related bookings won’t return to 2019 levels before 2024. The Rise of Loyalty Programs.

Marketing

InMobi

MAY 5, 2021

Audience Questions During The Webinar During the webinar, a number of great questions came in from the audience. In 2020, about 30% of all iOS users had selected LAT. Meaning, are we able to target audiences that were built out prior to the roll out of ATT? Specifically, the webinar covered how iOS 14.5 Once iOS 14.5

Retargeting

SpotX

JUNE 14, 2021

To reach these expanding audiences, 60% of US advertisers are planning to move ad spend from linear TV to CTV or OTT this year and take advantage of the unique opportunities in this emerging market. Audience targeting. of total media ad spend in 2020. Streaming is one behavior change we can expect to remain permanently. .

Retargeting

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Hubgen, founded in 2020, is a digital marketing agency based in the U.K. Increased Reach.

Agency

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. What Is an Addressable Audience?

Advertising

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. Only recently, Apple’s Safari and Firefox discontinued support for cookies.

Cookies

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. It uses the operation ` sendHistogramReport() ` to gather data from Protected Audience API and Shared Storage, providing noised summary reports.

Cookies

PrograMetrix

JULY 7, 2021

drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Location Retargeting. A less know but equally effective marketing strategy is location retargeting.

Advertising

Martech Series

DECEMBER 22, 2022

There are more than 360 million active users monthly as per a report from January 2020 and the platform generates 3 million photos and videos every day. Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be.

Audience