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Digital Advertising Guide

Adtelligent

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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Why should brands invest in video advertising?

Ad Beat

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . In short, video advertising is definitively a train that your brand cannot afford to miss. Source: Hubspot.

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The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

In this week’s Week in Review: DoubleVerify uncovers a new variant on a CTV fraud scheme, TikTok searches for someone to lead its CTV efforts, and TF1 and M6 prepare concessions to ease the path to their planned merger. Smart Fridges Pose as CTV Devices in New Fraud Scheme. Top Stories. TikTok Signals Renewed Push into CTV.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. How to Gauge the Success of Your PPC Campaign. Trend #1: PPC Automation.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere.

Marketing 145