Martech
MAY 8, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.
AdExchanger
DECEMBER 17, 2023
Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” It’s no secret that Google’s in hot water.
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InMobi
FEBRUARY 21, 2022
Mobile Marketing Trends from the Report Understanding the Indian Hyper-connected User Dominion The undeniable internet boom: India continues to be the largest market after China by combined App Store, and Google Play Store installs, and the average daily hours spent per device grew by 37% between 2019 and Q3 of 2021.
InMobi
OCTOBER 18, 2019
On What Day in 2018 Did the Greatest Number of People Search “Halloween” on Google? What percent of Halloween consumer spending will happen online in 2019? Who Spends the Most Amount of Money on Desktop Paid Search Advertising around Halloween? October 7 October 14 October 20 October 27 October 31 Q5.
Adtelligent
JULY 19, 2022
As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.
Digiday
JULY 29, 2022
Here are the key numbers that show the precarious state of online advertising spending now: YouTube raked in $7.4 That’s the slowest pace since Alphabet began disclosing that data in 2019. Facebook owner Meta’s quarterly revenue (the bulk of which comes from advertising) came in at $28.2 from a year earlier.
VideoWeek
SEPTEMBER 2, 2022
German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. Roku TV first came to Europe in 2019 when it launched in the UK.
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