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Great programmatic ad strategies on Meta for 2024

illumin

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In 2019 , 56.3% Meta can and should be a part of a marketer’s programmatic approach. of total programmatic ad spend.

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4 benefits of using animated HTML5 ads in your display campaigns

Bannerwise

Display advertising is a form of advertising that uses creative images, videos and other kinds of graphic designs to deliver a certain message. In 2019, roughly $333.25 billion was spent on digital advertising as a whole - and a whopping 31% of it was spent on display advertising (also known as banner ads ).

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Where social media fits into a comprehensive programmatic strategy

illumin

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Additionally, in 2019, 56.3%

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InMobi Recertified by TAG as CAF Compliant

InMobi

According to numbers cited by eMarketer , not only did the amount of digital display advertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Video Helped Drive European Digital Ad Market to 9.8 Percent Growth Last Year

VideoWeek

percent each year since 2019. Social video and CTV on the rise Looking at the growth of specific formats, the AdEx benchmark data showed the continued growth of video ad spend within the wider display category (IAB Europe classifies digital video as a subcategory of total display advertising). percent).

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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.