Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Is it brand awareness? A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads.

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. Empowering brands to simplify and scale audience engagement. Through brand awareness, performance and forecasting capabilities, immersiion helps advertisers achieve scalable growth.

Audience 90

Audience Advertising Rich Media Entertainment 90

InMobi

JUNE 1, 2020

It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely. InMobi studied millions of creatives throughout four months in 2019 to study the effect of ad specifications in in-app performance campaigns.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. 6 Facebook Ad Hacks Crushing It in 2019. A/B test it. Split testing is everything in the PPC world, and that goes for ad funnels.

Retargeting 105

Retargeting Banner Audience A/B Testing 105

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Challenge Axios HQ had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. How To Write Data Driven Posts.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 17, 2019

Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). How a Brand Persona Plays Into Effective ROI. 16 Branding Trends to Increase Awareness in 2019. It’s common for brands in a specific industry to follow certain branding trends.

SEO 92

SEO Banner Non-Profit Impressions 92