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Analyzing American Express’s $167M Display Ad Strategy

Ad Beat

2017: “Realize the potential.” It’s just easier to build brand awareness and show how their services will help the users through engaging video content. If you go through AmEx’s video ads, you’ll find a mix of short- and long-form videos, all of which clearly highlight how being an AmEx user will make your life better.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. It serves the same purpose as traditional ads – to draw the attention of the intentional customer and engage the viewer.

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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. “The

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4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. When video ads were released, Rocco & Roxie Supply Co.

CPC 90
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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

2017: “Do What You Can’t”: Launched in 2017, this campaign was all about defying barriers and achieving the impossible. Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. People remember up to 95% of a message from a video (as opposed to text).