InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network. In comparing that time span, video ad inventory in the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

All About Advertising Law

AUGUST 12, 2022

Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. If you are a digital marketing provider stuck in the 1990s, you might still fall under today’s “time or space” exemption.

Electronics 98

Electronics Marketing Machine Learning Media 98

MediaFuse

DECEMBER 15, 2016

We always recommend that our publishers find a way to leverage ConvertMedia’s technology into their ad tech stack. We have seen a great performance with their inline units, expendables, in a banner video, and interstitials. What will be the biggest change to happen to digital advertising in 2016?

Header Bidding 52

Header Bidding Ad Server Non-Profit Banner 52

InMobi

DECEMBER 30, 2013

Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

NOVEMBER 1, 2022

Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Platform Type Minimum Traffic Ad Exchange 5 million monthly page views. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Gitnux ) The market for display ads is expanding at a 12% rate yearly. Meetanshi ) Responsive display ads offer notably high click-through rates (CTRs). Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102