VideoWeek

JUNE 7, 2023

Working with Z1 Tech’s publisher properties back in the day, in around 2014 to 2015 we saw the success YouTube was having with ads – it went from a massive loss making business to a massive profit making business for Google. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV.

Advertising

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. You can reduce the audience of each ad by restricting the locations, targeting specific interests, targeting users that like specific pages or using retargeting options to speak to those who are already aware of your business.

Impressions

InMobi

JANUARY 22, 2019

This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45

CPC

Digital Remedy

NOVEMBER 1, 2022

An annual discount event launched in 2015, Prime Day gives Amazon customers a 48-hour window to take advantage of thousands of sales on their website. Still, both forms of shopping will be highly profitable this holiday season—with potential online discounts and sales playing a significant role in what form of buying consumers choose.

Shipping

Single Grain

AUGUST 24, 2022

5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. If you leverage retargeting along with other channels, you can sell 50% more.

Agency

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. They are known for their social media influencer collaborations.

Marketing

MNTN

AUGUST 24, 2022

For instance, AT&T acquired DirecTV in July 2015, and Atlantic Broadband rebranded itself as Breezeline in January 2022. Once your audience has seen your Performance TV ad, MNTN can help you retarget them with display ads on their mobile devices and laptops. The most well-known MVPD providers in the U.S.

Audience

Single Grain

FEBRUARY 21, 2022

Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. They offer Google Ads and Shopping management as well as Microsoft Ads, retargeting, and YouTube ads. KlientBoost is a paid advertising agency experienced in lead generation, SaaS, and e-commerce marketing.

Agency

Single Grain

MARCH 4, 2022

Disruptive Advertising specializes in: They offer paid search services like Google Ads, Bing Ads, Google Shopping, and retargeting ads to help businesses increase engagement and leads. Established in 2015, Thrive Internet Marketing Agency has helped customers worldwide increase their business presence online.

Agency