Martech Series
FEBRUARY 8, 2023
Founded in 2015, Power ON develops software solutions that extend the features of Power BI, leveraging the benefits of being closely integrated and committed to the Microsoft ecosystem.
Ad Monsters
OCTOBER 20, 2022
We live in times where CPM pricing is through the roof, but we are mainly seeing this in linear in the areas of sports, broadcast, and cable. This conundrum is interesting because, despite the volume of television watching going down, CPM prices are still going up. . In 2015, Bob Iger at Disney talked about cord-cutting.
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AdPushup
MAY 23, 2023
In 2015, Google made a [.] Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.
InMobi
JANUARY 22, 2019
CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. As a result, the average CPM for mobile video ads is 300 percent greater than the average CPM of a banner ad.
MediaFuse
AUGUST 19, 2015
billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. The advertiser and publisher agree on a CPM and quantity of impressions. billion in 2015 and $8.57 US Programmatic Digital Display ad spending is expected to reach $14.88
MediaFuse
JUNE 6, 2019
A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. By the end of 2018, the total was $30.09 Digital out of Home.
Lemonads
OCTOBER 6, 2020
They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. Just like every advertising network, TripleLift has their own UI, allowing publishers to gain access to granular reporting. It’s all about the quality of the ad. They make it more engaging”. They make it more engaging”.
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