Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world. Instream Video Ads & Outstream Video Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. 30-40% revenue boost & increased CPM rates.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. In other cases, the transaction occurs through a DSP.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66