Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. . Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. . Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’”

Mobile Search 91

Mobile Search Machine Learning Advertising Manufacturing 91

Lemonads

AUGUST 10, 2020

The hybrid format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly, allowing to use media banners and native ads in the course of the same campaign, which comes in handy for clients and agencies when running brand promotion campaigns. You get paid on a weekly or Net 7 basis.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. A: Chris was the VP of the team I got brought in as the director of at this PR agency. And he was experimenting with machine learning and AI. Q: How did you and Chris Penn meet?

Pharmaceuticals 65

Pharmaceuticals Machine Learning Agency Healthcare 65