Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.
Paleo AdTech
DECEMBER 10, 2023
And then he discovered pop-unders — a short-lived but high-impact ad unit that was richly interactive and (in time) richly overused. Then came browser pop-blockers and the refashioning of Undertone into a premium ad network with about 300 employees when it was sold to Perion in 2015.
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Ad Monsters
JANUARY 26, 2023
While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.
Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.
Paleo AdTech
DECEMBER 10, 2023
“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.
Paleo AdTech
MAY 11, 2021
And then he discovered pop-unders — a short-lived but high-impact ad unit that was richly interactive and (in time) richly overused. Then came browser pop-blockers and the refashioning of Undertone into a premium ad network with about 300 employees when it was sold to Perion in 2015.
Paleo AdTech
FEBRUARY 15, 2021
What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. Anyone who will talk to us.
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