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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

What is Ad Tech? This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.