2015 Ad Exchange Ad network Ad Tech 
Paleo AdTech
DECEMBER 10, 2023
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.
Paleo AdTech
DECEMBER 10, 2023
Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.
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Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.
Paleo AdTech
MARCH 8, 2022
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.
Paleo AdTech
JANUARY 18, 2022
Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.
Smart-Hub
MARCH 8, 2022
The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). To wrap it up.
Monetize More
APRIL 13, 2023
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.
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