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Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). To wrap it up.

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Header Bidding Impressions Ad Tech Ad Ops 52
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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.

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Header Bidding Ad Server Impressions Ad Inventory 52
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