illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination. In fact, its ad supply is oversized.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

AUGUST 18, 2020

Taboola Pros for Publishers: Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. and so much more! Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

JUNE 26, 2020

Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results. HTTPS has been a ranking factor since 2014. Changing button colors from red to green.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

MAY 5, 2023

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. During the campaign, Facebook and Instagram accounted for 25% of Seltzer Goods’ sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Lemonads

SEPTEMBER 10, 2020

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. This feature automatically creates A/B tests that include different landers and offers in order to redirect the best traffic to the best offer based on ROI and other metrics.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

MARCH 25, 2020

First impressions are everything, and a value proposition immediately tells your potential customers that you've got exactly what they need. The headline is the first thing that your visitors will see – and the only thing if you don't get it right – so you need to create an excellent first impression. What is a value proposition?

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126