Meta advertising: what you need to know
illumin
JANUARY 22, 2024
By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Another important feature of meta ads is retargeting. While it does have a built in A/B test option, it would take a long time to arrive at statistically significant results without a large spend.
Let's personalize your content