Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.
Lemonads
AUGUST 18, 2020
The main features of Taboola are: Targeting Segmentation and Retargeting Mobile-ready templates Predictive Engine Always In Control Comprehensive reporting Traffic and conversion tracking Revenue From Native Advertising Maintains Editorial Control Monetizes Your Site Reaches Massive Audiences Content filtering Email automation Now.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NewProgrammatic
SEPTEMBER 8, 2021
The percentage of US users using an adblocker grew by 72% since 2014. Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc.
illumin
JANUARY 22, 2024
By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Another important feature of meta ads is retargeting. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022. In fact, its ad supply is oversized.
Lemonads
SEPTEMBER 10, 2020
To give Taboola a shot to success, expect to use a test budget of at least $500 With their impressive massive scale, unique content consumption data, and world-class AI technology, they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “brand-safe” environment!
Single Grain
JUNE 30, 2022
It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.
Single Grain
MAY 5, 2023
This strategy included no retargeting ads. They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. over the course of six months.
Expert insights. Personalized for you.
97 
Let's personalize your content