Adweek
MAY 17, 2024
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy--or something like it--for the annual.
AdExchanger
MAY 17, 2024
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Home Depot+.) Lawncare brand Scott’s was a pilot partner for Home Depot’s nascent […] The post Scott’s Miracle-Gro Is Seeing Green With Retail Media appeared first on AdExchanger.
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Adweek
MAY 13, 2024
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and.
Martech
MAY 16, 2024
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
MAY 15, 2024
When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted warmly instead of stomped on. The moments when it’s the most difficult to be kind are the moments where it matters the most.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Top Stories Netflix Buys Rights to Christmas Day NFL Games Streaming giant Netflix has continued its push into live sports broadcasting, this week announcing it has secured global streaming rights to NFL games played on Christmas day in a three year deal.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 16, 2024
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.
TechCrunch Ads
MAY 15, 2024
The announcement signifies a significant shake-up in the streaming giant's advertising approach. © 2024 TechCrunch. All rights reserved. For personal use only.
More About Advertising
MAY 13, 2024
Uncommon Creative Studio is good at grabbing headlines, in some cases it’s pretty good at rewriting what you can do with a medium too. For years the driving force of Out of Home advertising has been digital (much like most other media) with 3D installations leading the way. Old paper-and-paste (although it probably isn’t nowadays) … The post Uncommon delivers uncommonly clever Out of Home mould-breaker for The Ordinary first appeared on More About Advertising.
VideoWeek
MAY 16, 2024
Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. While some major broadcasters have moved away from the annual sales pitch, for most they’re still a cornerstone of the yearly calendar.
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Adweek
MAY 15, 2024
YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. "We're redefining what TV looks like, helping creators reach new heights and using AI to expand creativity," said Neal Mohan, CEO, YouTube.
Martech
MAY 14, 2024
Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.
AdExchanger
MAY 13, 2024
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […] The post BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business appeared first on AdExchanger.
Exchange Wire
MAY 13, 2024
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has again been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has [.] The post VIOOH Listed One of the Best Places to Work 2024 by The Sunday Times appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
MAY 15, 2024
Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. Goodway Group, a leading name in digital marketing, has embarked on an exciting new chapter with the launch of two groundbreaking divisions: GRADIANT and G-Comm.
Adweek
MAY 15, 2024
The politics publisher Politico began the rollout of its first consumer registration wall on Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about readers. The registration wall will initially let readers access up to 10 articles before asking them to share basic information--their email, employer and.
Martech
MAY 16, 2024
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.
AdExchanger
MAY 15, 2024
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms claim. But dig into the CRM, a brand’s primary source of actual sales data, and site traffic and engagement coming from search and social aren’t jumping. This is a relatively normal occurrence for […] The post Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digital Remedy
MAY 14, 2024
How Does Performance Marketing Work? In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns to deliver deeper marketing insights that can help adver
Ad Monsters
MAY 17, 2024
Scott Messer of Messer Media analyzes the latest SEO challenges for publishers amidst Google’s shifting algorithms and priorities, offering insights and strategies for adapting to the new digital landscape. Is Google Search broken? Definitely not, and that’s the wrong question to ask. Two weeks ago, a beleaguered product review site, HouseFresh, dropped an update about their battle, and frustration with Google Search and the state of SEO competition overall.
Adweek
MAY 13, 2024
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014.
Martech
MAY 13, 2024
Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8% of the marketing budget, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending also fell for staff and agencies, while paid media grew. It went from 25.6% last year to 27.9% in 2024.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 14, 2024
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears […] The post Shadier Than Forbes?
Bhatnaturally
MAY 11, 2024
Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. Savlon: your hands are not yours A good test of an audio-visual ad’s idea being crystal [.
illumin
MAY 13, 2024
Mother’s Day is a fantastic opportunity to share our appreciation with the moms and mother figures in our lives, but it is also prime time to see some great ads. The annual maternal celebration took place on Sunday, May 12 this year. In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood.
Adweek
MAY 16, 2024
Lifestyle publisher Real Simple partnered with social platform Pinterest on Wednesday to produce a shoppable print magazine, part of a broader push from both parties to shorten the distance between the inspiration and transaction phases of the consumer journey. Real Simple, a Dotdash Meredith property that offers readers home furnishing tips and recipes, introduced the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MAY 16, 2024
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of private sector money going into AI, recommended raising federal spending for nondefense AI innovation to at least $32 billion annually. The group, which calls itself “The Senate AI Gang” ( Is there a secret handshake?
AdExchanger
MAY 15, 2024
From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors. The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.
VideoWeek
MAY 15, 2024
In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. More specifically, they should make sure they’re equipped to collect data on their audiences, preferably down to the level of an individual, and make sure that data is organised in a way which is useful for advertisers.
Seth Godin
MAY 16, 2024
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain them away with a negative test or a shrug of the shoulders.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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