AdPushup

JANUARY 18, 2023

Have you been wondering what is eCPM? If you are familiar with CPM (cost per mile), you may have also heard of eCPM and wondered about the difference. Here’s everything you need to know – from how to calculate eCPM and how to increase it. Read on to know more. eCPM is a metric that [.]

CPM 97

CPM 97

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Real Estate 52

VideoWeek

FEBRUARY 21, 2024

In tandem with the company’s new white paper on the topic, VideoWeek asked Paul Gubbins, VP, CTV Strategy & Marketing at Publica by IAS, what CTV publishers need to think about when building their ad breaks. What impact does optimising CTV ad breaks to increase yield have on streaming audiences?

Ad Server 135

Ad Server CPM Audience Advertising 135

Automatad Inc.

MARCH 20, 2024

What Is a vCPM? CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? For instance, insights like what readers are more focused on, their browsing behavior, and their interests.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

What Is a vCPM? CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? For instance, insights like what readers are more focused on, their browsing behavior, and their interests.

Viewability 52

Viewability CPM Fill rate Impressions 52

Martech

OCTOBER 16, 2023

Here’s what that looks like: Why we care. The big question to be determined is what kind of ROI your brand with this ad format. Dig deeper: Gen Z teens are watching YouTube ads and recalling what they’ve seen Spotlight Moments is still in beta, but it has already shown promising results. Get MarTech! In your inbox.

CPM 93

CPM ROI MarTech Audience 93

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. What Is Video Header Bidding? Video ads tend to get higher CPM and CTR than static ads. Optimize floor price Many publishers think that setting high floor prices gets them a high CPM.

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Header Bidding CPM Fill rate Viewability 52

Basis

AUGUST 23, 2023

What is a second-price auction? What is a first-price auction? While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). What is bid shading in programmatic advertising? Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Smarty Ads

JULY 8, 2021

Once you start working with web analytics in marketing, advertising or sales, you will certainly wonder what CPM is and what is the difference between CPM and eCPM. You won't miss it, since this is one of the popular tools for evaluating the cost of an advertising campaign. Not only.

CPM 52

CPM Advertising Marketing 52

Monetize More

MARCH 10, 2023

However, since RPM is the total amount of all CPMs on a specific page, it’s a good performance indicator for different ad types on a page. It gives you an appreciation of what’s going on with your pages regarding revenue at any comparable period, page to page, etc. One such metric is RPM, or revenue per thousand impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. However, other industry experts wonder what this could imply for the larger programmatic ad auction.

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Ad Server Demand Side Platform Verification services CPM 119

Digiday

SEPTEMBER 1, 2022

At last, media buyers are finally getting the information they need to start making plans to spend clients’ ad dollars on what’s been a highly anticipated launch. What now, Microsoft? That was what Xandr did way back when it was AppNexus — they built platforms for others,” said the buyer. You’re asking for what?

CPM 80

CPM Ad Server Video Ads Brand Awareness 80

Martech

JANUARY 30, 2024

What could go wrong? What they didn’t expect While the Sentry team had a pretty good idea of how the loss of cookies would affect their technology, they didn’t understand all the ways it would affect working with the rest of the digital world. What do you do without targeting data? We took a slightly different approach.

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Cookies Marketing Retargeting CPC 123

Basis

JULY 1, 2022

What is a second-price auction? What is a first-price auction? While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). What is bid shading in programmatic advertising? Enter bid shading.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Monetize More

JUNE 28, 2022

What exactly is ad revenue? What Do Subscription Apps Earn? These small but powerful programs are downloaded by people all around the world, supplying anything from regular reports to a smooth purchasing channel. Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income.

CPM 52

CPM Impressions CPC CPA 52

PubMatic

OCTOBER 5, 2023

We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt). We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).

CPM 101

CPM Cookies Ad Inventory Video Ads 101

Ad Monsters

OCTOBER 20, 2022

That is the prediction we heard when Steven Cahall, Managing Director & Senior Equity Analyst at Wells Fargo, went on stage at Programmatic I/O 2022 and took attendees on an emotional roller coaster ride outlining what’s next for linear TV and AVOD. Advertisers are predominantly slashing their digital budgets.

CPM 98

CPM Cookies Ad Tech Advertising 98

Automatad Inc.

NOVEMBER 16, 2023

This blog walks you through what are programmatic direct deals and how to set them up in the GAM. You will also learn how to perform effective direct deals to attract potential buyers and end up with high CPMs and when programmatic direct deals can be optimal for you. What Is Programmatic Direct? Also, click Save.

CPM 52

CPM Viewability Ad Server Ad Space 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. What Is Dynamic Flooring? What Is Supply Path Transparency & Optimization? What Is IAB Tech Lab’s ‘Green Initiative’? This is the place for you.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

TechCrunch Ads

MAY 9, 2022

What (or when) is Q5? Let’s say you usually reach users with a $15 CPM (cost per thousand). You would like to get users with a $25 CPM, but they are expensive for you. But why do you need more expensive users instead of reaching your good old $15 CPM users at a much lower price? Vladyslav Strykun. Contributor.

CPM 85

CPM Audience Education Marketing 85

Automatad Inc.

NOVEMBER 20, 2023

What Is Preferred Deal? Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Kevel

MARCH 28, 2022

And if you’re setting them, what prices make sense? Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell.

CPC 52

CPC CPM CPA Impressions 52

Ad Monsters

APRIL 19, 2024

He shared a memorable moment from his recovery: upon waking up, he asked his doctor what he missed while he was under. ” Vidasolo also suggested that purchasing strategies need to evolve beyond traditional CPM models to foster sustainability. .” There’s a major commonality between his heart and the ad tech ecosystem.

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Ad Tech CPM Agency Media 103

Monetize More

MARCH 10, 2023

However, since RPM is the total amount of all CPMs on a specific page, it’s a good performance indicator for different ad types on a page. It gives you an appreciation of what’s going on with your pages regarding revenue at any comparable period, page to page, etc. One such metric is RPM, or revenue per thousand impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Basis

SEPTEMBER 9, 2022

What advertisers might not realize, however, is that low scale, the use of multiple data providers, and Boolean logic (a fancy way of referencing the selection of “ and” or “or” between segments) are the top three ways to drive up CPM and negatively impact performance. Programmatic is dominating digital.

Advertising 70

Advertising CPM Audience Conversion 70

Basis

MARCH 14, 2024

So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting? And what about when it comes to different channels? But in rare and exceptional instances such as this, old + boring doesn’t necessarily have to = bad. Read on to find out!

Advertising 75

Advertising Cookies CPM Retargeting 75

Digiday

FEBRUARY 1, 2023

Tinuiti’s Q4 Digital Ads Benchmark Report bases its findings on anonymized analysis of the $3 billion or so in media spend it handles for clients across what it dubs the “Triopoly,” consisting of Google, Meta and Amazon, along with spending on streaming video. of Instagram ad impressions in Q4 2022, up from just 4.7% ”

CPC 67

CPC CPM Impressions Ad Click 67

YieldBird

DECEMBER 9, 2021

In this short guide, we will provide you with an overview of the Beta stage for these metrics, discuss how to use them, and consider what insights a publisher can potentially get. For this report, we can only choose two metrics: bids and average CPM. Table of contents. Where are bid rejection reports in Google AdManager?

CPM 52

CPM GDPR Advertising Audience 52

Digiday

NOVEMBER 9, 2022

What were cracks across the digital advertising landscape last year have become full-on ruptures this year. What’s the current landscape for digital marketing? One day the CPM on Facebook ads will be $22, the next day $41. For the last three to four weeks, CPM [cost per mile] is going down. What do you make of that?

CPM 65

CPM CPA Agency Retail 65

Ad Monsters

DECEMBER 7, 2023

Direct Supply Chain Contracts Can Increase Transparency and Efficiencies, Reduce Waste Brands frequently lack an understanding of what data they legally have access to. A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. We distilled it so you don’t have to.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech

OCTOBER 25, 2023

In-Video is priced on a rate card CPM basis. The images, the audio, the text, what do they mean together?” A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research.

Impressions 110

Impressions Non-Profit CPM MarTech 110

MNTN

MARCH 19, 2024

What is a DSP? What is an SSP? Rather than needing to work with each advertiser individually to share what inventory is still available, publishers can essentially add their available impressions to a marketplace to allow access to anyone looking to advertise. What is an Ad Exchange? DSP stands for a demand-side platform.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Brid.tv

APRIL 3, 2023

Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? Get the Best RPMs for Your Inventory With Brid.TV’s Dynamic Floor Optimizer What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

Martech

OCTOBER 25, 2023

In-Video is priced on a rate card CPM basis. The images, the audio, the text, what do they mean together?” A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research.

Impressions 103

Impressions Non-Profit CPM MarTech 103

Martech

OCTOBER 19, 2022

They don’t let you pinpoint what makes an ad and a campaign successful. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? What are the advantages of programmatic advertising? What is a retail media network? What is a retail media network?

Advertising 117

Advertising Marketing Ad Exchange Retail 117

AdvertiseMint

AUGUST 13, 2023

Read on as we cover the following: What are TikTok and Facebook Ads? Final Thoughts on TikTok Ads vs. Facebook Ads Frequently Asked Questions on TikTok Ads vs. Facebook Ads Understanding TikTok Ads What is TikTok? This can increase costs per click (CPC) or impression (CPM). Why Should You Consider Facebook Ads? per click.

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Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

FEBRUARY 22, 2024

What is the Average Facebook Ad Cost? Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Frequently Asked Questions What factors influence the cost of Facebook ads? On average, however, businesses can expect to pay: 1.

CPC 52

CPC CPA CPM Impressions 52