are-your-video-views-accurate-comparing-video-viewability-metrics Viewability Related Topics 
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. But, how can you make sure people are actually watching and interacting with your in-app ads? Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.
Monetize More
JUNE 6, 2023
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.
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InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.
Martech
MAY 18, 2022
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. compared to last year , with total revenues of $39.5 Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly.
Media Math
JANUARY 17, 2023
Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea of how users are interacting with their content and how that content is performing. Video Completion Rate (VCR). Viewable Rate.
Smart-Hub
MARCH 19, 2024
In this article, we will thoroughly review both native and display advertising, compare them, identify use cases for every approach, and not only. Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Not really.
YieldBird
MAY 31, 2023
And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. Virtual machines that mimic consumer computers generate thousands of views. Videos that automatically play but are either too few or even invisible on the page.
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