how-video-on-demand-apps-are-used-across-devices 
Basis
JANUARY 24, 2024
Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.
InMobi
AUGUST 9, 2017
Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Absolutely!
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MNTN
FEBRUARY 9, 2024
We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Spoiler alert: it’s not even close.
InMobi
MAY 27, 2020
This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. And we can identify these CMOs by looking at the kind of work they are opening in front of us. Tune in today to hear the full conversation !
VideoWeek
NOVEMBER 11, 2022
But with competition for streaming subscribers so fierce at the moment, it seems Netflix wants to take a conservative approach in terms of which rights it will bid for, and how much it will pay. Netflix has already bid for rights to the ATP tennis tour in some European markets according to the Journal, though it was outbid.
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.
Single Grain
JULY 17, 2023
You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. The winning ad is instantly delivered to the user as a tailored display or video ad.
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